Brand Tailored Promotions now enables advanced audience segmentation

Brand Tailored Promotions now gives brand owners more options to align your promotional goals with new customer audiences who are likely to be interested in the brand and specific products. You can provide promotional discounts of 10% to 50% to these audiences, to enhance customer engagement and build brand loyalty.

Some key updates include:

• Goal-based audience creation: When you Create a new promotion, you’ll be prompted to choose the business goal for the promotional campaign. You can select from goals such as New Customer Acquisition, Customer Retention, Re-engagement, and Cross-sell to engage with audiences tailored to your objectives.
• ASIN-level promotions and audiences: You can now run promotions for specific products or product sets, in addition to your entire catalogue. The respective audiences will be curated at the ASIN level and include these new audiences: Views re-marketing, Cart re-marketing, One-time customers, and Lapsed customers.
• Access to audiences outside your brand: The In-market Customer and Complementary Product Remarketing audiences help you reach potential customers who haven’t discovered your brand yet.

Brand Tailored Promotions will only be visible to customer audiences on the product detail page, Brand Stores, and Amazon search results.

For more information about these updates, go to the Brand Tailored Promotions guide.

To get started, go to Brand Tailored Promotions.