Featured offer Competitive price
When looking at my Amazon inventory, just under the price field, there is a checkbox:
"Featured offer Competitive price"
What does that mean, when I have a green check mark on that field?
A) it means I am in the buy box
B) it means I may not be in the BB, but am competitively priced against the BB
C) it means nothing. You can't trust it.
I guess it's the "competitive price" part of the statement that is throwing me....
Also, I notice that when I have a green check mark in that field, I only see myself in the BB when I am the only seller of that ASIN. All other times, someone else is in the BB....yet I have that green check.
10 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_ov7tPznFfbE6R,
I think I can help explain what that green checkmark means! Looking at the Pricing Status help page (link), Amazon actually checks two different things:
Your price is compared against:
- The current Featured Offer (what you called BB)
- The lowest price from major retailers outside Amazon
A green checkmark just means your price is competitive for that specific comparison. Under "Pricing Status," the help page mentions that "a green check mark will appear if your price is less than or equal to the respective price."
This might explain what you're seeing - you can have a green checkmark showing competitive pricing but not necessarily win the Featured Offer position. In the same help page, Amazon notes that "Featured Offer placement" requires several standards including "timely shipping, competitive pricing, accurate listing, and prompt delivery."
So to answer your question - it looks like B is correct. The green checkmark means you're competitively priced, but that's just one of several factors that determine Featured Offer placement.
Hope this helps explain those checkmarks you're seeing! Let me know if you have any other questions.
Best regards, Michael
Seller_kIukTwdhvntAp
" I only see myself in the BB when I am the only seller of that ASIN. All other times, someone else is in the BB.."
In addition to the excellent analysis that @Seller_i6S8knzW6zU6Z has given you, the Featured Offer is NOT static and can change hour by hour/day by day/region by region.
Unless you are monitoring it 24/7/365 the only way you will know how much you have the Featured Offer is on your Home Page of Seller Central where it shows the 'Featured Offer %'.
I don't get it very much, and, frankly, don't care. I still get sales every day.
Seller_Ha6JyVvDK6Ybs
It means if there is not a Buy Box button on the listing do not waste your time trying to sell as sales traffic are manipulated by Amazon blocking 95% possible sales of that item and you are better off selling its elsewhere or slash items price until Amazon give the sales back. Everything is PRICE FIXED MANIPULATION!
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DONT FORGET WHAT AMAZON IS TELLING CUSTOMERS ABOUT AS WELL.....
Topher_Amazon
Really appreciate all of the replies and explainers from MH and Neverlast above, thank you both for helping OP!
Seller_fyQx2IFElC8vA
Everyone already covered everything you need to know for why and what of it all, so let me just add my 2 cents that was not mentioned. For context I'm my teams Senior Sales Analyst for FBA, been doing this for 9 years and one of my task is Daily Analysis of our product sku's and we take an individual approach to it, meaning, we go over every single sku monthly and check pricing, reasons for sales slowing down, why competitive pricing is how it is and more.
Comp pricing will indeed always be a price outside of Amazon. It's never inside of Amazon listing to listing for the same product different Asin. With that said, you can sometimes find what Third party seller Amazon is getting the comp pricing from via Google. For example, you take your item, Google the name of it and see who is selling it and at what price, usually it matches the Comp pricing, but sometimes you won't find any accurate pricing. Amazon is obviously scrapping Google with their software and other means to find what Competitors prices are to get the comp price they then make us compete with. The problem here is that it's not always accurate or 1 to 1. Your 2 pack item may be compared to a 1 pack item pricing, I've seen this many times. Opening cases to address this error may or may not work to fix this. As of today I've opened over 2,700 cases for various issues, mostly successful (9 years of cases).
Additionally, Amazon goes by the internal listing Qty, not current qty. Some ASIN's were created originally as a 1 pack, but that could have been back in 2016, today this same ASIN is currently a 4 pack for whatever reason. When they do Comp price, it will look for a 1 pack Pricing to compare for Comp price because the system sees it as a 1 pack internally which can be seen in the Edit menu in Seller Central. I've never had success in fixing this. You deal with less of this when selling your own Products on Amazon, but if you're like my company, we resell legitimately from the big brands and vendors so I see this stuff all the time. Good luck all and happy selling, wish you success.
