Hi all,

I'm hoping someone can shed light on this, or if a mod sees this, maybe help escalate.

My Amazon seller account was deactivated due to not having a valid VAT number. I’ve now acquired a new, valid VAT number and have been trying to update it and reactivate my account. However, I keep hitting a wall with the process.

Here’s what I’ve done so far:

* Submitted an appeal to uk-vat-number-appeals@amazon.co.uk

* Opened a case through Seller Support.

But I received this message:

"This email address is not the correct channel to submit an appeal... Please use the 'Reactivate your account' button in Account Health..."

The issue is that I already used the "Reactivate your account" button and uploaded all required documents including my new VAT certificate, but haven’t heard anything back. When I try to submit more info, it just loops me back to the same page. No option to escalate, no response, and no way to update the VAT in the backend.

Has anyone successfully navigated this? Is there a different team or escalation path I’m missing?

Any help is much appreciated!

Thanks,
Alan