Brand Registry Issue for months
Hey,
I’m reaching out to request help with registering my brand on Amazon. I’ve submitted all the necessary documentation, following Amazon's requirements, including a registered trademark filed through the USPTO, but I’ve still been unable to complete the Brand Registry process. Unfortunately, I’ve received inconsistent and conflicting responses from different support specialists, which has made the process frustrating and unclear. At this point, I’m unsure how to proceed and would appreciate clear guidance on how to resolve this.
I can't open a new application under my brand name, it says that my brand name is under review.
This is what brand registry support said last time-
--Hello from Amazon Brand Registry Support,
We understand you have submitted request to enroll your brand in Amazon Brand Registry.
We have completed our review and would like to inform you that we are unable to approve your Brand Registry application for VENOVO INC., if it would have been possible then we would have surely assisted in further process.
The product images you provided do not display the label permanently affixed to the product or its packaging. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.
You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g., the brand name or logo photo-shopped on the product or packaging) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrollment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrollment, and in some cases removal from the program.
Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application.
Ensure also that the brand name is permanently affixed to the product. Permanently-affixed brand names are typically added during production and can be printed, sewn, laser-etched, or engraved onto items. Stickers, labels, hung tags, or stamps are not considered permanently affixed since they can be easily added or removed after production.
Certain products such as furniture, jewelry, soft toys, wigs, and handmade items, might not have permanently-affixed brand names. In these cases, the product’s packaging must have a brand name that is permanently affixed. Other products, like phone cases or clothing, can have branding included as part of the products themselves.
Do not upload images of your brand's logo, trademark certificate, or anything else that does not showcase your product or its packaging in this section, as doing so may result in rejection of your application.
Please help. Cse ID: 17685323601
Thank you.
Brand Registry Issue for months
Hey,
I’m reaching out to request help with registering my brand on Amazon. I’ve submitted all the necessary documentation, following Amazon's requirements, including a registered trademark filed through the USPTO, but I’ve still been unable to complete the Brand Registry process. Unfortunately, I’ve received inconsistent and conflicting responses from different support specialists, which has made the process frustrating and unclear. At this point, I’m unsure how to proceed and would appreciate clear guidance on how to resolve this.
I can't open a new application under my brand name, it says that my brand name is under review.
This is what brand registry support said last time-
--Hello from Amazon Brand Registry Support,
We understand you have submitted request to enroll your brand in Amazon Brand Registry.
We have completed our review and would like to inform you that we are unable to approve your Brand Registry application for VENOVO INC., if it would have been possible then we would have surely assisted in further process.
The product images you provided do not display the label permanently affixed to the product or its packaging. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them.
You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g., the brand name or logo photo-shopped on the product or packaging) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrollment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrollment, and in some cases removal from the program.
Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application.
Ensure also that the brand name is permanently affixed to the product. Permanently-affixed brand names are typically added during production and can be printed, sewn, laser-etched, or engraved onto items. Stickers, labels, hung tags, or stamps are not considered permanently affixed since they can be easily added or removed after production.
Certain products such as furniture, jewelry, soft toys, wigs, and handmade items, might not have permanently-affixed brand names. In these cases, the product’s packaging must have a brand name that is permanently affixed. Other products, like phone cases or clothing, can have branding included as part of the products themselves.
Do not upload images of your brand's logo, trademark certificate, or anything else that does not showcase your product or its packaging in this section, as doing so may result in rejection of your application.
Please help. Cse ID: 17685323601
Thank you.
16 replies
Sandy_Amazon
Hi @Seller_DXjbcITzxlPlX
My name is Sandy from the Community manager team.
I looked into case 17685323601 but it seems like it was properly declined which should not cause any applications to be pending. It seems like the issue is more the application submitted May 06 2025, with notes on failed business verification. Since there is no case ID that is visible in the application, are you able to share the case number?
Sandy