I am a fashion designer, and I registered and operated a children's clothing brand since 2012, which we will refer to as LE. Around 2021(Approximate time), I opened a store on Amazon using this brand and company information. I planned to move to the UK and continue operating this brand. However, when I arrived in the UK and settled down in 2023, I intended to register my brand both in the US and the UK. I was shocked to discover that my brand had already been registered by an old client of mine in the US. I became a victim of trademark squatting. I didn't want to waste time, so I immediately contacted Amazon's customer service. The representative advised me that I could no longer operate under this brand and that I needed to create a new brand, company, and register a new store. Therefore, I had to spend a considerable amount of time designing a new brand, a new logo, sourcing custom packaging, and registering a new company. Once all these tasks were completed, I also registered a new store, which we will call LA. After making these changes, I decided to use this new brand for my adult women's clothing products. While preparing the new women's clothing collection, I downgraded the store to an individual seller account. Now that my first collection was ready, I attempted to reopen the store as a business account, only to find that my new store had been banned. The reason given was that they believed my LA account was related to my previous LE account which I was only used it for purchasing on amazon.

I submitted a lot of evidence and provided detailed explanations. I am grateful to Amazon for giving me the opportunity to appeal through a video call. However, during the video appeal, whenever I tried to explain why I had to reopen the LA store, the interviewer was impatient and didn't allow me to finish my explanation. Instead, he asked me many unrelated questions. Every time I mentioned that I had to abandon the LE brand, he interrupted me and impatiently stated that he was not interested in hearing that and needed to ask other questions. I was surprised because the reason they gave me for the ban was that they believed my new account, LA, was connected to my old account, LE, and they had clearly asked me to explain this connection in the emails. The interviewer seemed unaware of this, so I had no choice but to explain the situation. However, I felt that he was not reacting to the issue at hand and seemed more focused on finding a reason not to lift the ban. The questions were often unrelated to the ban's actual cause. I felt disrespected and intentionally challenged, and I apologize if this seems harsh, but that was my genuine feeling at the time.

I hope Amazon can uphold a fair and impartial platform.

My Request:

I kindly request Amazon to reconsider my case and review all submitted documents and interview recordings.

I urge Amazon to conduct this review in a professional and unbiased manner, ensuring that all relevant evidence and circumstances are taken into account.

I would appreciate feedback on the specific reasons for the final decision if it remains unchanged, as transparency is crucial for resolving this matter fairly.

I have always valued Amazon as a platform and have gone above and beyond to comply with your requests. I am confident that a fair and detailed review will demonstrate my commitment to following your policies.