Multi-Pack Fair Pricing Policy Violation
I have a product I sell (under my Brand Registry brand) for $9.99. I also offer a pack of 5 for $24.99. So far so good, but recently I tried listing a 10 pack for $34.99 and that got flagged as a Fair Pricing Policy violation. Like I say, it's my brand, and, at the time, I wasn't offering the product anywhere else besides through Amazon. I still am not offering it anywhere else for less than that price.
It would seem to me that if $9.99 is considered an appropriate price for one unit, then $34.99 should be considered a fair price for 10 units. I assume the bots just don't realize it's a multipack, but I've been going back and forth with Seller Support since March 1st and it doesn't seem like we're getting anywhere.
At one point I was told I needed to submit 'evidence' that this is the correct price, but it's not totally clear what 'evidence' they want. One Seller Support rep said I needed to send them a link to a different site offering the same item for that price. Like I said, it's my brand and I've only had this item on Amazon so far. Listing it somewhere else just to 'prove' that's the correct price seemed a little silly, but I figured if that's what the bureaucracy wants, so be it. So I listed it on another marketplace and sent them the link. They followed up reiterating that I need to submit 'evidence,' but with no further explanation of what specifically that might be. We've been back and forth like this for weeks now!
I'm close to just giving up on offering a 10 pack of this item, but I figured I'd post here just in case. It seems so obviously irrational to me that this is an issue. It's my product and I'm trying to offer a better price per unit. It seems like a win-win for me, my customers and Amazon!
Anyway, thanks in advance for any help anyone can give!
Multi-Pack Fair Pricing Policy Violation
I have a product I sell (under my Brand Registry brand) for $9.99. I also offer a pack of 5 for $24.99. So far so good, but recently I tried listing a 10 pack for $34.99 and that got flagged as a Fair Pricing Policy violation. Like I say, it's my brand, and, at the time, I wasn't offering the product anywhere else besides through Amazon. I still am not offering it anywhere else for less than that price.
It would seem to me that if $9.99 is considered an appropriate price for one unit, then $34.99 should be considered a fair price for 10 units. I assume the bots just don't realize it's a multipack, but I've been going back and forth with Seller Support since March 1st and it doesn't seem like we're getting anywhere.
At one point I was told I needed to submit 'evidence' that this is the correct price, but it's not totally clear what 'evidence' they want. One Seller Support rep said I needed to send them a link to a different site offering the same item for that price. Like I said, it's my brand and I've only had this item on Amazon so far. Listing it somewhere else just to 'prove' that's the correct price seemed a little silly, but I figured if that's what the bureaucracy wants, so be it. So I listed it on another marketplace and sent them the link. They followed up reiterating that I need to submit 'evidence,' but with no further explanation of what specifically that might be. We've been back and forth like this for weeks now!
I'm close to just giving up on offering a 10 pack of this item, but I figured I'd post here just in case. It seems so obviously irrational to me that this is an issue. It's my product and I'm trying to offer a better price per unit. It seems like a win-win for me, my customers and Amazon!
Anyway, thanks in advance for any help anyone can give!
Seller_i6S8knzW6zU6Z
Hi @Seller_jXFdYBgWYVWp3,
Sometimes these Fair Pricing issues happen because Amazon's system doesn't recognize the product as a true multipack. That can be due to missing or incorrectly set quantity-related attributes.
I happened to have a German Flat File on hand, so the exact field names might differ for you, but the relevant attributes in that file include:
- number_of_pieces
- unit_count
- each_unit_count
- unit_count_type
- number_of_items
It’s worth reviewing your 10-pack listing — either through the web interface or a flat file — to make sure all relevant quantity fields are filled in correctly. If anything’s missing, the system might interpret the 10-pack as a single item, which could explain the pricing flag.
Would be great to hear if this helps!
Best, Michael
7 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_jXFdYBgWYVWp3,
Sometimes these Fair Pricing issues happen because Amazon's system doesn't recognize the product as a true multipack. That can be due to missing or incorrectly set quantity-related attributes.
I happened to have a German Flat File on hand, so the exact field names might differ for you, but the relevant attributes in that file include:
- number_of_pieces
- unit_count
- each_unit_count
- unit_count_type
- number_of_items
It’s worth reviewing your 10-pack listing — either through the web interface or a flat file — to make sure all relevant quantity fields are filled in correctly. If anything’s missing, the system might interpret the 10-pack as a single item, which could explain the pricing flag.
Would be great to hear if this helps!
Best, Michael
Cooper_Amazon
Good Evening @Seller_jXFdYBgWYVWp3,
I just wanted to stop by and congratulate you on this issue getting resolved.
If you'd like to, you can mark what response you considered to be the "Most helpful response" using the three dots in the upper right hand corner of your post just in case if other seller's find themselves in a similar situation. Your discussion will have a green checkmark when searched within the forums validating that the issue was resolved.
Thank you to @Seller_i6S8knzW6zU6Z for your continued support of our sellers in this community. Have a great weekend both of you. 😊
Cheers, Cooper_Amazon
