Hello Seller Community,

I need help with something that has drastically destroyed my sales. I went from doing around 35-40 sales a day down to 8-15. I currently sell organic holistic skincare products that specifically use organic grass fed beef tallow as a base. Due to the nature of my product and the fact I do not use any fragrance whatsoever (including essential oils), my products may have a farm/natural smell that to some may be pungent. I explicitly advertise that on my listing and repeatedly express how our ingredients are organic and natural. Our target demography are people looking specifically to have a farm to face sort of experience and product. Unfortunately we get a lot of customers who have no idea what tallow is and leave reviews of stench and bad smell.

What I need help with is the comparison chart for customers to compare side by side reviews from other like products. It has caused my sales to plummet. This image below shows that I have a horrible rating for smell being in the 2 star out of 5 range while all other competitors are 3.5+ stars. Is there ANYWAY possible to become like those other listings that have no review for quality or smell? Or anyways to get rid of this? (mine is the tallow in the raw (white))

Thank you!