Hi @Seller_8v5rbFpoYLbmh,

Your post really spoke to me.

Not just because I know how hard it is to build something of your own on Amazon. Not just because I know how frustrating a listing deactivation can be. But because you took the time to acknowledge the people who helped you.

That says a lot about who you are. You’re not just trying to sell a product. You’re building something with care. And you're paying attention to the people who’ve shown up for you along the way. So I wanted to try and do the same.

I spent some time with your listing — not just to look at what could be “optimized,” but to understand what you're building, who it's for, and what kind of home it's meant to support. Because the more I sat with it, the more I felt this:

A clean home isn’t just a surface-level goal. It’s a feeling. It’s walking barefoot through your kitchen without hesitation. It’s letting your child play on the floor without worry. It’s knowing your dog can stretch out — belly first — and stay safe.

For some, cleaning is about sparkle. But for others, it’s about safety. Calm. Care. Not just what your home looks like — but what it feels like to live in.

The floor isn’t “just the floor.” It’s where your world moves, rests, and grows.

And that’s the emotional terrain your product steps into. It speaks to someone who’s done compromising — who no longer wants to choose between performance and peace of mind. They want something that works. But it also has to feel right. For their space. For their values. For their everyday rhythm. When a listing reflects that — not by shouting, but by reassuring — you’re not just making a sale. You’re becoming part of someone’s home. That’s the opportunity I see here.

And it starts with a few gentle, high-impact shifts:

Refill count clarity

The product title and several images promise “30 Refills,” but the bottle itself — shown in multiple images — says “20 REFILLS.” That’s a 50% difference in perceived value, and it’s likely to create hesitation. It’s not just about accuracy. It’s about trust.

Helping customers understand the price

Your current price point works out to roughly £149.90/litre — much higher than the category average. That may be totally fair, especially for a concentrated formula with eco credentials — but customers need help understanding why. If “30 Refills” is accurate, perhaps the dilution ratio could be shown more clearly. Visualizing the “one cap per tank” concept on the packaging could make a real difference.

Temper the claims — gently

The A+ section says the product “Carries on cleaning for up to 4 days.” Bullet point #5 mentions that it “continues to clean… until all sources of dirt and grime are totally consumed.”

These phrases are charming — but they might raise eyebrows. Especially for customers who understand that floors dry quickly, and microbial activity slows once moisture is gone. A slight shift in tone could keep the benefit and strengthen credibility.

Instead of “totally consumed,” maybe: “keeps working in hidden nooks, even after you’re done mopping.”

Instead of “up to 4 days,” maybe: “formulated to keep cleaning in the background — long after you’ve put the mop away.”

The goal isn’t to underplay what your product does. It’s to make it feel quietly trustworthy — in a way that invites belief, not skepticism.

There’s always more that could be tested, clarified, or expanded. But in this case, I don’t think the power lies in doing more — It lies in returning to the heart of what this product already stands for.

You’re not just offering a way to clean floors. You’re offering a way to care — for people, pets, and the places they call home. That’s not something you need to shout. It’s something you let your listing quietly reflect — through clarity, consistency, and calm.

And when that happens? The right customers feel it. They lean in. They recognize a product that fits their rhythm — and their values.

I hope some of these ideas help you move in that direction. You’ve clearly poured thought into this already. Now it’s just about making sure the right people see it, and feel seen in return.

Wishing you all the best — for you, your brand, and the homes you’re helping to care for.

Michael