Clarification on Bundling Policy Across All Categories in the UK Marketplace
Hello,
I’ve seen that Amazon introduced an updated Product Bundling policy for the US marketplace, which restricts sellers from creating mixed-brand bundles unless the bundle is made and packaged by the original manufacturer.
I understand this is being enforced in the US, especially in consumables categories like Health & Beauty, Grocery, Baby Products, and Pet Supplies.
However, I would like to clarify for the UK marketplace (.co.uk):
Is the new "manufacturer-only bundling" policy currently being enforced in the UK marketplace across all categories (not just consumables)?
In the UK, are sellers still allowed to create their own private-label bundles combining a branded product (e.g., Pantene) with their own private-label or unbranded complementary item under their own brand name?
Is bundling still allowed in non-consumable categories like Beauty Accessories, Electronics Accessories, Home & Kitchen, etc.?
I have seen many UK listings where sellers bundle branded items with their own branded accessories, and I want to make sure we are staying fully compliant going forward.
Would appreciate any guidance from moderators or experienced sellers!
Thank you.
Clarification on Bundling Policy Across All Categories in the UK Marketplace
Hello,
I’ve seen that Amazon introduced an updated Product Bundling policy for the US marketplace, which restricts sellers from creating mixed-brand bundles unless the bundle is made and packaged by the original manufacturer.
I understand this is being enforced in the US, especially in consumables categories like Health & Beauty, Grocery, Baby Products, and Pet Supplies.
However, I would like to clarify for the UK marketplace (.co.uk):
Is the new "manufacturer-only bundling" policy currently being enforced in the UK marketplace across all categories (not just consumables)?
In the UK, are sellers still allowed to create their own private-label bundles combining a branded product (e.g., Pantene) with their own private-label or unbranded complementary item under their own brand name?
Is bundling still allowed in non-consumable categories like Beauty Accessories, Electronics Accessories, Home & Kitchen, etc.?
I have seen many UK listings where sellers bundle branded items with their own branded accessories, and I want to make sure we are staying fully compliant going forward.
Would appreciate any guidance from moderators or experienced sellers!
Thank you.
1 reply
Seller_d8YGbIjNqwFxn
I don't believe there is the same rules on bundles in the UK but these type of listings always have the possibility of being taken down due to Suspected Intellectual Property violations.
For example if you have a bundle with L’Oréal in it then Amazon would expect the brand to be L’Oréal and not your private label brand. If Amazon spot you are selling L’Oréal under your own private label brand then they can take the listing down and ask you to provide documentation from L’Oréal to prove you can list under your own brand.
That said many sellers do list branded items (bundled or not) under their own brand and get away with it.
