I registered for Seller Central on 10th August 2024 and completed the Amazon Brand Registry process, listing my product under my brand on 17th August. Shortly after, my account was unexpectedly deactivated.

I was asked to schedule a video verification, which I completed on 2nd September 2024. During the call, I provided all requested documents—company registration, ID, bank statement, and supply chain documents—and answered all questions. The call ended successfully, and I felt confident everything was in order.

However, I later received an email claiming my account may be linked to fraudulent activity, which was shocking as I have strictly followed Amazon’s policies.

When I contacted Amazon Support, I was told the Internal team had concerns about my credit card having a UK billing address, even though I’m not physically in the UK. To clarify, my business is legally registered in the UK, and I have a business account with a card ending in XXXX, linked to my company’s UK address