[Now Closed] Ask Amazon - GET ANSWERS on New Product Title Policy on January 8th
To standardize listings and enhance the shopping experience across our stores, we are updating our title policy (learn more HERE). To ensure compliance, we want you to have all the answers you need to update titles before this change is effective on January 21, 2025.
_____________________________________________________
⚡️ What You Need to Know:
The title requirements partner team will answer all your questions posted in this event thread today, Wednesday, January 8th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Changes (Effective January 21, 2025):
To improve the customer experience to ensure product titles are clear, concise, and consistent, we are updating our title policy with the following requirements:
- Titles may not exceed 200 characters, including spaces (for most product categories)
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions)
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now Closed] Ask Amazon - GET ANSWERS on New Product Title Policy on January 8th
To standardize listings and enhance the shopping experience across our stores, we are updating our title policy (learn more HERE). To ensure compliance, we want you to have all the answers you need to update titles before this change is effective on January 21, 2025.
_____________________________________________________
⚡️ What You Need to Know:
The title requirements partner team will answer all your questions posted in this event thread today, Wednesday, January 8th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Changes (Effective January 21, 2025):
To improve the customer experience to ensure product titles are clear, concise, and consistent, we are updating our title policy with the following requirements:
- Titles may not exceed 200 characters, including spaces (for most product categories)
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice (prepositions, articles, and conjunctions are exceptions)
For more information, including character limits by product category and store, go to Product title requirements and guidelines.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
225 replies
Seller_H50Xavm6bFNFM
Does this requirement apply to German Marketplace titles as well or is it only for the US?
Seller_OYXI7lSjuSJDT
How will Amazon handle titles where the brand name and the product name have the same word? For example, The Bean Coffee sells Whole Coffee Beans. The title is The Bean Coffee Whole Coffee Beans Roasted and Bagged. "Coffee" is duplicated, but only because it's necessary. Will the algorithm that monitors listings account for this?
Seller_MtwppCX366IJ6
What if the word "And" is repeated more than 2 times. Will that be flagged?
Seller_KcH7DxyEc9J5d
Brand name on title is not shown on product detail page. Are there guidelines for brand name in title?
Seller_Kx2PSxaQo7EzV
Will "_" be allowed if it part of a SKU?
Example SKU: 123_XYZ
Seller_AVXA6iSRp1YPf
"Titles may not exceed 200 characters, including spaces (for most product categories)"
What is the character limit for the Jewelry catagory?
Seller_sJl5pMHyvFqt1
Will the singular and plural forms of a word be deemed as the same word?
Seller_tZJo8PvgHyd8X
Amazon has a lot of nerve. They say it CANNOT exceed 200 characters yet they DO NOT even provide a character count when you typing in the fields. What a JOKE!!!!! SMH!!!!
Seller_KXfPgHvli8v5a
Does this new policy apply to all Amazon markets - including CA, AU, UK and EU?
Seller_V5l9UBkHDQEjb
what about listings that bots have come by and changed the names of to basically be massive or otherwise gibberish (I can provide several examples) but when I attempt to fix them I have to jump through six different hoops of seller support telling me I'm not authorized?
Seller_SBuTzicgYxmmj
How to count repetition? Does the plural and singular form of a word count twice? For example, Ceiling Fan and Ceiling Fans, long tail words with prepositions Ceiling Fan with Lights and Remote Control ,and ceiling fan