Hi @Seller_tPEzn1JJFE684

Connor from Amazon here, thanks for reaching out.

Yes, QR codes can be added to your product packaging; however, the same rules apply: the QR code must not divert conversations between the seller and the buyer off Amazon, as Buyer-Seller Messaging is the primary channel for customer service. The QR code must not facilitate attempts to manipulate reviews. Examples of acceptable uses of QR codes are directing the customer to the Amazon review submission page, a warranty page, or a product (technical) support page.

To summarize, including links and QR codes with social media handles or product information is allowed, as long as you do not request positive reviews or offer incentives for reviews. All communications with customers must be sent through the Buyer-Seller Messaging system and be necessary for order fulfillment or customer service. Marketing communications are prohibited.

Please note that the information provided here does not constitute legal advice and is not intended to replace the information in our policies. The relevant policy links are provided below:

Selling policies and seller code of conduct

Product insert compliance (Seller University Video)

Anti-Manipulation Policy for Customer Reviews

Community Guidelines

Best,

-Connor