Hello @

Thank you for reaching out with your question about your Amazon advertising performance. As a new seller, it's understandable to have concerns about whether your ad spend is effective or not. Let me try to provide some insight based on the metrics you've shared.

An ACOS (Advertising Cost of Sale) of 82.58% means that for every $1 in revenue generated from your advertising, you're spending $0.83 on ads. Generally, an ACOS below 30% is considered good, but the ideal target can vary based on your product's margins and business goals.

Your ROAS (Return on Ad Spend) of 1.21 indicates that for every $1 you spend on ads, you're generating $1.21 in revenue. A ROAS above 1 means your ads are profitable, but again, the target depends on your margins and goals.

With an ACOS of 82.58% and a ROAS of 1.21, your ad campaigns are technically profitable, but the margins are quite slim. This could be due to various factors, such as high competition, a broad targeting strategy, or low conversion rates.

Here are a few suggestions that may help improve your advertising performance:

Review your targeting strategy: Ensure that your campaigns are targeting the most relevant keywords and audiences for your product. Broad targeting can lead to high ad spend with low conversions.

Optimize your product listings: High-quality product listings with compelling titles, bullet points, and images can improve click-through rates and conversions.

Monitor your search terms report: Identify and add negative keywords to prevent your ads from showing up for irrelevant searches, which can waste ad spend.

Consider adjusting your bid amounts: If your bids are too high, you may be overpaying for clicks. Conversely, if your bids are too low, you may not be getting enough visibility.

Test different ad types: In addition to Sponsored Products, consider trying Sponsored Brands or Sponsored Display ads to reach customers at different stages of the buying journey.

Remember, optimizing your advertising strategy is an ongoing process, and it may take some time and experimentation to find the right balance for your product and business goals.

If you have any further questions or need additional assistance, feel free to reach out to the Amazon Seller Support team or the Seller Forums for more personalized advice.

Daryl