Buy Box Rotation broken
Hi
Ive been selling on Amazon for over 15 years I play the game fairly and try to match all prices with fellow FBA sellers due to buy box rotation . But this feature is totally broken and I feel Amazon are giving sellers an unfair advantage or it’s just totally broken .
I am selling on this ASIN . I have stock at FBA centres and also stock at AWD so using all Amazon recommendations .
The following ASIN : B09GJHSP5T has sold over 900 this month and it has been 1 seller with constant buy box with minimal if none on rotation . I’ve sold 22 meaning my competitor has done very well selling 900 units . Now I’m aware there may be factors but with both sellers 100% feedback , both FBA , both same lead times and both importantly matching same price something is drastically wrong here
This is my inventory page to prove last 30 days sale and check the page listing for clarity .
Amazon mods come one ….. escalate this one higher this is unfair for not just myself but for all sellers on Amazon marketplace .
Buy Box Rotation broken
Hi
Ive been selling on Amazon for over 15 years I play the game fairly and try to match all prices with fellow FBA sellers due to buy box rotation . But this feature is totally broken and I feel Amazon are giving sellers an unfair advantage or it’s just totally broken .
I am selling on this ASIN . I have stock at FBA centres and also stock at AWD so using all Amazon recommendations .
The following ASIN : B09GJHSP5T has sold over 900 this month and it has been 1 seller with constant buy box with minimal if none on rotation . I’ve sold 22 meaning my competitor has done very well selling 900 units . Now I’m aware there may be factors but with both sellers 100% feedback , both FBA , both same lead times and both importantly matching same price something is drastically wrong here
This is my inventory page to prove last 30 days sale and check the page listing for clarity .
Amazon mods come one ….. escalate this one higher this is unfair for not just myself but for all sellers on Amazon marketplace .
2 replies
Seller_CW0P5hgbsiqWX
The buy box is not broken. The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Christine_Amazon
Hello @Seller_tW1lUDv83pUO2
Christine here from Amazon Forums.
The Feature offer algorithm is complex and considers numerous factors beyond just price, including seller metrics, fulfillment method, and stock availability.
Potential Factors Influencing Buy Box:
- Seller performance metrics (order defect rate, late shipment rate, etc.)
- Customer feedback scores
- Time and depth of inventory
- Shipping speed and reliability
- Price + shipping cost
- Prime eligibility
You can read more in the link below:
Let me know if you have any other question about this topic.
Christine.
