Frequently returned item badge - will this affect variations?
Hello, I currently have this badge on one of my products' detail page.
"Frequently returned item - Check the product details and customer reviews to learn more about this item"
I think I know the reason why customers are returning it is due to size. So I want to solve this for customers by adjusting the size of the product and launching it as a variation on the same listing to customers can choose a size that suits them. I think this will help with my high returns.
But if I launch a variation of size, will the badge "Frequently returned item" show on both the parent & child (all variations) or just the specific ASIN that has had the returns issues?
Frequently returned item badge - will this affect variations?
Hello, I currently have this badge on one of my products' detail page.
"Frequently returned item - Check the product details and customer reviews to learn more about this item"
I think I know the reason why customers are returning it is due to size. So I want to solve this for customers by adjusting the size of the product and launching it as a variation on the same listing to customers can choose a size that suits them. I think this will help with my high returns.
But if I launch a variation of size, will the badge "Frequently returned item" show on both the parent & child (all variations) or just the specific ASIN that has had the returns issues?
2 replies
Seller_9szhmWr7RyhKH
Anyone? I would like to know if it will have an impact on the variation. Thanks
Bryce_Amazon
Hey @Seller_9szhmWr7RyhKH,
The Frequently Returned Badge is calculated at the ASIN level. An ASIN's return rate is compared to similar ASINs in the same product category. If your ASIN has a higher return rate, it is determined to be a frequently returned ASIN. The return rate calculation is based on the number of shipped units for which customers initiated returns.
- Bryce
