Potential High Pricing Error

Hello @Seller_kCQyfTeKnf6eX,

Thanks for posting to the Forums. There could be a number of reasons this is occurring. I want to reference the information provided by my colleague Stevie in this thread:

Amazon's Marketplace Fair Pricing policy has been established in order to maintain attainable, low prices for all customers. Amazon regularly monitors the prices of items on our stores, including shipping costs, and compares them with other prices available to our customers.

Depending on the exact message being received, the reseller will likely need to take action in order to relist the impacted product.

There is also a pricing health page which shows a number of great options and best practices for them to utilize. This page shows:

• All offers currently ineligible to be a Featured Offer on the product detail page because they are not priced competitively compared to other retailers outside of Amazon (the Competitive External Price) or they are priced significantly higher than recent prices observed in Amazon's store or outside. To become eligible for Featured Offer:

• When offers are not competitive, consider setting the offer's total price (price + shipping) at or below the Competitive External Price.

• When offers are priced higher than recent prices, consider setting the offer’s total price (price + shipping) in line with the reference prices.

• Or, consider enrolling in Automate Pricing, which helps stay price competitive by automatically adjusting prices within the parameters set in real time.

• Offers currently eligible to be the Featured Offer and priced within 5% of the Featured Offer price. You can improve your chances of being the Featured Offer by considering setting your offer’s total price (price + shipping) so that it matches or is lower than the current Featured Offer price.

There is also a chance for them to automate pricing for items if need be.

Regards,

- Manny