Getting started with Amazon Advertising in just three steps
How can you take your products to the next level and grow your business? It’s probably time to start advertising.
But getting started with Ads can seem like a bit of a mystery. Where to start? What’s a realistic goal? How to make it worth your while?
In this post, I will share three steps—and my favorite training resources—to help you get started with Amazon Ads.
Step 1: Get an overview and set your goals
Before launching your first Ads campaign, you should ensure you have a good understanding of the different ad types and metrics. Then you can use these metrics to formulate your advertising plan and goals. Whether you’re looking to grow brand awareness, build consideration of your product, brand, or service, drive purchases, or increase loyalty—Amazon has an advertising solution for your goals. The resources below go over the basics of advertising and how to get started:
Step 2: Optimize your product pages
Amazon Ad readiness doesn’t begin in the Campaign Manager—it starts with optimizing your product pages. Once you’ve learned the basics and framed out your advertising goals, it’s time to focus on ensuring your product detail pages are ad-ready. Here’s how:
Step 3: Launch your first campaigns
Once your product pages are ready, it's time to register and launch your first campaigns. I suggest taking each of the webinars below before you create your first campaign to ensure you understand all the necessary campaign inputs and how they function once live:
- Getting started with Sponsored Ads
- Introduction to keywords and sponsored ads
- Introduction to bids and budgets
- Creating your brand foundation on Amazon
While the resources above are just a few of my favorites to get started. You can find an abundance of education on the Amazon Ads Learning Console--all free of charge.
If anyone has a recommended training, or has an Amazon Ads success story to share, we’d love to read it in the comments.
