The Fit Insights tool gives clothing and shoe brands access to fit-specific insights about products to help meet customer sizing expectations and reduce returns. The tool is now available in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, Turkey and the UK.

Fit Insights uses artificial intelligence and machine learning technology to analyse returns data, size charts and customer feedback on fit, quality and price to recommend improvements to your size charts and product listings.

Fit Insights offers the following benefits:

• A categorisation of products by return health, from very poor to excellent, so you can quickly identify listings that need to be updated.
• A comparison of your product return rate against an average benchmark of best-in-class products in a similar price and style with low returns.
• A summary of customer insights based on positive and negative feedback.
• An analysis of your size charts with recommendations on how to resolve issues and meet customer sizing expectations.

Fit Insights is only available to clothing and shoe brands registered in Amazon Brand Registry, including authorised resellers.

To get started, go to the Fit Insights tool.

To learn more, go to the Fit Insights tool help page.