🧠 Inside Amazon Seller Central: Expert A–Z Breakdown of How Every Program Really Works "Read carefully: Is Amazon truly the ‘seller’s best friend’? Or just a fox wrapped in a sheep’s jacket?" 🦊🛒
📑 Table Overview: | A. Policy/Program Name | B. Who Benefits? | C. Who Suffers? | D. How Amazon Profits |
💥 The Full Breakdown and What We Learned
✅ FBA (Fulfilled by Amazon):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon wins via warehousing, referral, storage, disposal fees + full inventory control.
✅ Easy Ship:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon earns shipping fees and cross-sells FBA later.
✅ Seller Fulfilled Prime (SFP):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Costly shipping forced; Amazon saves on storage.
✅ Regional Visibility:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Reduces seller orders without ads; pushes ad spend.
✅ SAFE-T Claims:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Easy denial of reimbursements.
✅ A-to-Z Guarantee:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Seller refunds enforced to maintain buyer trust.
✅ Customer Experience Health Dashboard:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Metrics used for blocking listings, penalties.
✅ Voice of the Customer (VOC):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Weaponized metrics to drive suspensions/charges.
✅ Manage Your Experiments (MYE):
➤ Benefits: Sellers
➤ Minor Benefit: Amazon (higher conversions).
✅ Brand Registry:
➤ Benefits: Amazon & Registered Sellers
➤ Suffers: Non-registered sellers
➤ Catalog control & IP protection—only if you’re fully branded.
✅ Transparency Program:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Sellers fund Amazon’s anti-counterfeit system.
✅ Account Health Assurance (AHA):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Fast-tracks account suspensions.
✅ Brand Referral Bonus:
➤ Benefits: Sellers (small advantage)
➤ Minor Benefit: Amazon gains free traffic.
✅ Automated Pricing, FBA Liquidations, FBA Donations, Lightning Deals, Prime Exclusive Discounts, Amazon Vine, Perfect Launch, Remote Fulfillment, Amazon Pay Later, Product Explorer, Amazon Lending, Automated Returns, Product Compliance Requests, ASIN Creation Policies, Renewed Program, FBA Grade and Resell, Amazon Launchpad, FBA Subscribe & Save, Global Selling, SAS Core, Account Deactivation Policies → ALL:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Deep margin cuts, heavy fees, and increased dependency on Amazon systems.
✅ Seller University and Brand Analytics:
➤ Benefits: Sellers
➤ Minor support—only when conditions are favorable (like being Brand Registered).
⚡ Key Insights:
Out of 38+ programs, and over 100's not included in this.
Only 3–4 mildly favor sellers (e.g., MYE, Brand Referral Bonus, Brand Analytics) — comparable to 'starters' in restaurants before charging for the main course! 🍴
95% of programs are architected for Amazon’s profit maximization, risk protection, and customer loyalty — NOT for independent seller success.
📢 Final Conclusion: Other than the above, PRODUCT THEFTS BY FBA & ATS STAFFS.
"Amazon Seller Central A–Z: The Hidden Reality — 95% of Programs Are Designed for Amazon’s Profit, NOT Seller Success - BUT THEY WANT SMALL SELLERS TO BOOST THEY PROFIT.
🧠 Inside Amazon Seller Central: Expert A–Z Breakdown of How Every Program Really Works "Read carefully: Is Amazon truly the ‘seller’s best friend’? Or just a fox wrapped in a sheep’s jacket?" 🦊🛒
📑 Table Overview: | A. Policy/Program Name | B. Who Benefits? | C. Who Suffers? | D. How Amazon Profits |
💥 The Full Breakdown and What We Learned
✅ FBA (Fulfilled by Amazon):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon wins via warehousing, referral, storage, disposal fees + full inventory control.
✅ Easy Ship:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Amazon earns shipping fees and cross-sells FBA later.
✅ Seller Fulfilled Prime (SFP):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Costly shipping forced; Amazon saves on storage.
✅ Regional Visibility:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Reduces seller orders without ads; pushes ad spend.
✅ SAFE-T Claims:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Easy denial of reimbursements.
✅ A-to-Z Guarantee:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Seller refunds enforced to maintain buyer trust.
✅ Customer Experience Health Dashboard:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Metrics used for blocking listings, penalties.
✅ Voice of the Customer (VOC):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Weaponized metrics to drive suspensions/charges.
✅ Manage Your Experiments (MYE):
➤ Benefits: Sellers
➤ Minor Benefit: Amazon (higher conversions).
✅ Brand Registry:
➤ Benefits: Amazon & Registered Sellers
➤ Suffers: Non-registered sellers
➤ Catalog control & IP protection—only if you’re fully branded.
✅ Transparency Program:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Sellers fund Amazon’s anti-counterfeit system.
✅ Account Health Assurance (AHA):
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Fast-tracks account suspensions.
✅ Brand Referral Bonus:
➤ Benefits: Sellers (small advantage)
➤ Minor Benefit: Amazon gains free traffic.
✅ Automated Pricing, FBA Liquidations, FBA Donations, Lightning Deals, Prime Exclusive Discounts, Amazon Vine, Perfect Launch, Remote Fulfillment, Amazon Pay Later, Product Explorer, Amazon Lending, Automated Returns, Product Compliance Requests, ASIN Creation Policies, Renewed Program, FBA Grade and Resell, Amazon Launchpad, FBA Subscribe & Save, Global Selling, SAS Core, Account Deactivation Policies → ALL:
➤ Benefits: Amazon
➤ Suffers: Sellers
➤ Deep margin cuts, heavy fees, and increased dependency on Amazon systems.
✅ Seller University and Brand Analytics:
➤ Benefits: Sellers
➤ Minor support—only when conditions are favorable (like being Brand Registered).
⚡ Key Insights:
Out of 38+ programs, and over 100's not included in this.
Only 3–4 mildly favor sellers (e.g., MYE, Brand Referral Bonus, Brand Analytics) — comparable to 'starters' in restaurants before charging for the main course! 🍴
95% of programs are architected for Amazon’s profit maximization, risk protection, and customer loyalty — NOT for independent seller success.
📢 Final Conclusion: Other than the above, PRODUCT THEFTS BY FBA & ATS STAFFS.
"Amazon Seller Central A–Z: The Hidden Reality — 95% of Programs Are Designed for Amazon’s Profit, NOT Seller Success - BUT THEY WANT SMALL SELLERS TO BOOST THEY PROFIT.
8 replies
Seller_rprxP8irBysMC
I agree with you but Amazon is far, far, far better than Flipkart in several key aspects. When you compare the seller central tools on Amazon versus Flipkart, the difference is night and day. Amazon offers a comprehensive suite of tools that allow sellers to optimize every part of their listing, from A+ content to backend search terms. On Amazon, you can drive organic sales without relying heavily on ads. The backend search terms on Amazon play a crucial role in improving product visibility and ranking, which is something Flipkart lacks in terms of precision and depth.
Seller_pM0Fu1HPpCyR4
I'm not agree with some points of you. first of all Amazon provide as marketplace where huge buyer comes to buy something so we get orders, If we start our own website or even we open a offline shop there is less chances of success if we compare with the amazon. So you should accept they enjoy there Oligopoly , and we are depends on it although somehow we need to suffer sometime but we have less options if i open a offline shop I need to suffer there also, suffering is fixed but how you manage it that's important. My advice for everyone is to make your expenditure less until and unless you have another option to earn money.
Seller_HXtcncnxxg1xF
Do you do business for losing money or earning money ?
Why should u expect AMAZON doing business for losing money ?
If u can sell products without AMAZON or any other ecommerce platform then go ahead.
In this materialistic world who is gonna do business for others not for themselves ?
For instance I can do business without AMAZON or any online platform, but still I am using AMAZON because IT IS HELPING ME TO EARN MONEY. It is true that they are getting DOUBLE profits than mine. BUT I am also getting more pROfit than selling offline.
so its a win - win for both of us.
Adam_Amazon_
Hello @Seller_AzoaPFdoGEVqV,
Thank you for the breakdown. I understand this is a complex issue and that many sellers may have differing views. As your Community Manager, I aim to be a constructive advocate, but I also believe sellers must take ownership of their own success on the platform.
While there are legitimate concerns about Amazon's policies that deserve attention, dwelling on negatives can become counterproductive. The most successful sellers focus on what they can control - optimizing operations, innovating, and enhancing customer experience.
I'm committed to working collaboratively with Amazon to address valid issues. But I need your partnership in this effort. Let's explore solutions-oriented ideas to make the platform more seller-friendly. I welcome open and solutions-focused dialogue to better understand the diversity of perspectives here.
It's also important to acknowledge that this platform presents significant opportunities, and we've witnessed numerous sellers achieve remarkable success here. My goal is to facilitate progress, not engage in unproductive finger-pointing. I'm hopeful we can work together constructively towards that end.
Regards,
Adam
