New Starter on Amazon.co.uk
Hi all, I am having product listing few product/list of well know brand but problem i am facing is BRAND APPROVAL NEED IT!!!! I know this brand is on all the amazon but i am trying to list few item on here to see what i can do to start my business on amazon. But Seller Support and Amazon Team so CALL (BRAND TEAM) are not helping me in any way. i am going back and front with this brand approval it was approve first and then i can not list any more product on amazon seller.
New Starter on Amazon.co.uk
Hi all, I am having product listing few product/list of well know brand but problem i am facing is BRAND APPROVAL NEED IT!!!! I know this brand is on all the amazon but i am trying to list few item on here to see what i can do to start my business on amazon. But Seller Support and Amazon Team so CALL (BRAND TEAM) are not helping me in any way. i am going back and front with this brand approval it was approve first and then i can not list any more product on amazon seller.
7 replies
Seller_mS10UjVYuuGor
Not sure where you got the idea you could just open an Amazon seller account and list any brand you want. If you've been looking at YouTube/TikTok videos or reading up online anything that isn't published by Amazon themselves (called Amazon Seller University) you should assume them to be distorted and untrue.
To sell well known brand items on Amazon you face two problems.
1) Many brands control who can sell their products on Amazon, some only allow themselves to sell, others only allow a few select sellers to offer their brand. They do this to protect the integrity of the brand and avoid fakes being sold. Sometimes a letter of authorisation from the brand to Amazon stating you have permission to sell their items will be required, invoices certainly will.
2) Amazon themselves want to ensure only genuine branded items are sold on their platform so will ask for invoices that prove supply chain right back to the manufacturer and/or their recognised wholesaler. If you're unable to provide these your items will rightly or wrongly be assumed to be fake and your Amazon account maybe deactivated (plus your goods maybe destroyed at your expense).
Note an invoice is not the same as a receipt, order confirmation or delivery note. For Amazon to recognise an invoice it has to be genuine, from the brand itself or its recognised wholesaler, usually for a double digit number of units and to the business you have registered in seller central. Anything less will be rejected.
To sell well known brands on Amazon you very often need a relationship with the brand, the brands permission to sell on Amazon and Amazon's acceptance of your permission to sell those items. Even if all these elements are in place expect strong competition and slim margins. Sell without these things in place, even if you can initially sneak past approval, and eventually it will come back to bite you.
For this reason many Amazon sellers choose to create their own brand, register it to protect it in the same way as well known brands do and then order their goods branded to them during manufacture.
Seller_GPLxAbyNPI33I
"But Seller Support and Amazon Team so CALL (BRAND TEAM) are not helping me in any way."
Welcome new seller at least you have learned quickly what level of support you can expect from Amazon.
Seller_0AG9i8qKfX9Eu
will it let you list products already on amazon or just ones your adding yourselves from scratch ?
whats the brand? what category ?
this may help
Simon_Amazon
Hello @Seller_zVfbtLgGimeUb,
Here Simon from Amazon.
Great insights from @Seller_mS10UjVYuuGor!
I'm attaching a Seller University video that can be useful for you: Apply to sell a product, category, or brand.
I highly recommend exploring the Seller University content, there's plenty of critical information to help you manage your Amazon account effectively.
Hope this helps.
Best,
Simon
Seller_AC8nqs2N2pJYH
You have to approach the brand first to get approved to resell their items. Contact them via an email or document and ask them if you are authorised to resell their products on Amazon.