Hi sellers,

I’m hoping to get advice from anyone who has dealt with something similar.

My account was deactivated due to an inauthentic claim tied to ASIN B09MJH4NYM. This was an honest mistake — I accidentally listed my product under that ASIN, which represents the second generation of 100% Goggle Replacement Lenses. The product I actually had in stock was the first generation, which should’ve been listed under ASIN B00NYBYD1Y.

As soon as I realized the mistake, I submitted a Plan of Action. I took full accountability and explained the issue clearly. I also included:

Invoices directly from the brand (100%)

Proof of payment

Steps taken to remove the incorrect inventory and ASIN

Preventive actions to ensure this never happens again

Despite this, Amazon denied the appeal. I even hired a professional appeals service, and they escalated the issue to every possible internal channel:

Seller Support

Seller Performance/AHD

Executive Seller Relations / Jeff Bezos’ office

Amazon executives (including Dharmesh Mehta, Doug Herrington, Andy Jassy)

BBB complaint

The frustrating part is that Amazon seemed to focus only on the invoice matching the ASIN, rather than understanding the context — that the product was authentic, just mislisted under the wrong version/generation. I did not sell anything fake or inauthentic — just mistakenly linked it to the wrong ASIN as a newer seller.

If anyone has recovered from a similar ASIN misuse situation — or has insight on how to break through Amazon’s system when the mistake wasn’t about product authenticity, but a listing error — I’d be really grateful for your input.

Thanks in advance for any help.