How to Update Brand name in my Listings?
Hello, I used my store name as the brand name on my listings and now my brand name is registered with the Amazon brand registry. how do I change/Update the brand name in my ASIN to the correct brand name?
How to Update Brand name in my Listings?
Hello, I used my store name as the brand name on my listings and now my brand name is registered with the Amazon brand registry. how do I change/Update the brand name in my ASIN to the correct brand name?
7 replies
Seller_f4a7xAPCCSMqD
You can't. It is against Amazon's brand name policy to change the brand name on a listing after it is created with the only exception being to fix a small typo.
Jim_Amazon
Hi @Seller_E619Tid2fskxL
As @Seller_f4a7xAPCCSMqD mentioned, if your ASIN brand name attribute is listed incorrectly due to a typo, capitalization, or legal abbreviation issue, navigate to our Contact Us page and search “update brand name”. Select your use case and follow the instructions provided by the workflow. Or, browse for your issue in the menu by selecting Products, Listings, or Inventory > Fix a product page and following the workflow. Note that images showing the product, brand, and product identifier (if applicable), manufacturer proof, or both, are required to accommodate your request.
Brand name change requests beyond these minor corrections are considered re-branding and will not be supported. To protect Customer trust and ensure catalog quality, we ask that you create a new ASIN for the new product in accordance with Amazon’s Product Detail page Rules.
-Jim
