Prime Day Event 2025
I would like to ask a couple of questions for Prime Day Event:
1. Can I submit secondary discounts to increase conversions for Day 2?
2. If my listing becomes OOS on Day 1, can I convert it to something else?
3. Is there a time limit for the submission?
4. How many days shall I set-up Brand Tailored Promotions if there is a Prime Day Event?
Prime Day Event 2025
I would like to ask a couple of questions for Prime Day Event:
1. Can I submit secondary discounts to increase conversions for Day 2?
2. If my listing becomes OOS on Day 1, can I convert it to something else?
3. Is there a time limit for the submission?
4. How many days shall I set-up Brand Tailored Promotions if there is a Prime Day Event?
1 reply
Danny_Amazon
Hello @Seller_G6L2DZnifJ9Wn- and thanks for looking to the forums for some insight as we approach Prime Day!
I'll address each of your questions in-line here!
There are a couple options for submitting additional promotions for the event! The window to submit Prime-Exclusive Best Deals and Lightning Deals for Prime Day did close on June 6th, but you may continue to submit Prime-Exclusive Price Discounts until 12-hours before the event end time and Coupons through the end of the event. Please see the Prime Day readiness playbook for complete details!
From my review, there wouldn't be a path to directly convert out of stock listings, I can recommend looking to the following tools to prevent stock outs:
- Minimum Inventory Level tool for monitoring stock levels
- Amazon Warehousing & Distribution (AWD) auto-replenishment
- Restock+ program for inventory management
- Maintain at least 28 days of inventory based on historical demand You can learn more in our Prime Day readiness playbook.
Great question, there are several promotional and inventory related dates to be aware of. Please see this forums post (and the above readiness playbook) for complete details!
You can manage up to 20 active or scheduled promotions at any time. While there's no specific duration requirement for Prime Day, you can look to the Prime Day specific promotion types, and review the Brand Tailored promotions help page for further questions!
I hope this helps, and that you are preparing for a phenomenal Prime Day!
Thanks,
Danny