discussion. I took the plunge to sell my handmade products on Amazon last December. The first six months were a real, hard learning curve. I unbeknowingly violated the odd policy, waited forever for my account to be fully verified and waisted hundreds of pounds on advertising without really understanding what I was doing. My margins were poor and I began to feel like I needed a degree in Amazon marketplace. I persevered and persevered to understand the maths, algorithms, listing quality and keywords (amongst a thousand other things) and can finally say that it has all been totally worth it. My small business is going from strength to strength and I seemingly have attracted a loyal customer base. My only gripe is "Handmade". I have applied three times, with extensively thorough descriptions, videos and photographs of how I produce my products by hand. On every occasion the application is refused with no explanation as to why? It's a small gripe but the lower fees would really help in expanding. Anyway. I truly hope that everyone has a successful Christmas season and I very much look forward to the madness.