Hi everyone,

I’m experiencing a sharp decline in sales for my winter-specific products, even though we’re in peak winter season. My brand specializes in premium faux leather jackets, and up until now, I’ve been receiving a decent number of orders daily. However, recently, sales have dropped to under five orders a day, which is alarming for this time of the year.

Here’s what I’ve checked so far:

Traffic & Conversion: My listing traffic seems lower than usual, and the unit session percentage isn’t great.

Listing Optimization: I’ve worked on titles, images, A+ content, and bullet points to highlight the warmth, style, and functionality of the jackets.

Pricing: My pricing is competitive compared to similar products.

Promotions: I’ve run a deal recently, but it didn’t drive much improvement.

I’d love advice or feedback from experienced sellers in the community:

What could be causing such a dip in sales during a peak season?

Are there any strategies you’ve used successfully to boost winter product sales on Amazon?

Any tips for using advertising effectively in this situation?

I’ve also encountered operational issues with returns—receiving unrelated items instead of my products—which may or may not be contributing to the problem. If anyone has faced similar challenges, how did you handle it with Amazon?

Thanks in advance for your help!