Not Eligible for Feature Offer/Buy Box. Brand Owner FBA
I am the brand owner, the only seller and have Featured offer in UK/US/FR/DE/ES. All FBA. In Italy, Amazon tells me my SKU is not eligible for Featured Offer. Their own information page says "Listings that are Fulfilled by Amazon (FBA) are automatically eligible to become the Featured Offer" . Tried several times with support asking which was wrong -their own information page or the support response. The best I got was "Listings that are Fulfilled by Amazon (FBA) have more opportunity to win the feature offer" which suggests having FBA does not guarantee eligibility. Anyone else had a similar issue?
1 reply
Seller_QuM1AZgzfU9x4
What they should tell you is that eligibility is not the same as guaranteed.
"There are two steps to selecting offers to feature. First, we determine a seller’s eligibility to participate in the Featured Offer based on criteria that are designed to protect customers, legitimate sellers, and the Amazon store from the risk of fraud, abuse, and poor shopping experience. Second, we select compelling offers to feature from among this pool of eligible sellers. This help topic deals with that first step, eligibility.
Note: Becoming eligible for the Featured Offer doesn't guarantee that you will get featured. However, there are a few things that you can do to increase your chances
How is eligibility determined?
All sellers on Amazon are evaluated on a daily basis to determine eligibility. We may remove eligibility to ensure that customers have a great shopping experience and are guarded against abuse. Amazon does not guarantee that your offer will be featured."
