Knowing how to adjust your campaigns based on their performance and your goals is a key part of advertising. In Seller University short videos, you will learn how to optimise important elements such as keywords, targeting and bids. These quick actions will help you solve campaign-specific challenges, spend budget efficiently and be present at all stages of the shopping journey.

To learn more, click on the following Seller University videos:

• How to change your Sponsored Products campaign budget
• How to adjust your Sponsored Products keyword bids
• How to use keyword match types
• How to add negative keywords to your campaigns
• How to add negative product targets to a new Sponsored Products campaign
• How to use product targeting in your Sponsored Products campaign