Serious issue with "Frequently returned item" badge
There is a serious issue with this feature, where if one customer purchases 20 units of the item as part of their order and then ends up returning all those 20 for the same reason then this badge starts showing up. Instead of basing the badge based on units returned it should be based on number of orders returned. This will serve a better purpose to the customers as well.
For example, if there is an item that has the "Amazon's Choice" badge and if a customer places an order with 30 units of the item and ends up returning all of them (the reason could be "arrived late"), then Amazon would now start showing the "frequently returned item" badge which is in a way deceiving to new customers.
Instead of basing this on the number of units returned, it should be based on the number of orders returned.
Serious issue with "Frequently returned item" badge
There is a serious issue with this feature, where if one customer purchases 20 units of the item as part of their order and then ends up returning all those 20 for the same reason then this badge starts showing up. Instead of basing the badge based on units returned it should be based on number of orders returned. This will serve a better purpose to the customers as well.
For example, if there is an item that has the "Amazon's Choice" badge and if a customer places an order with 30 units of the item and ends up returning all of them (the reason could be "arrived late"), then Amazon would now start showing the "frequently returned item" badge which is in a way deceiving to new customers.
Instead of basing this on the number of units returned, it should be based on the number of orders returned.
1 reply
Seller_TMeWPQIjNrDNH
we have the same problem!
In our case, we’ve sold 190 units of an item over the past 30 days, with only 9 units returned—spread across just two orders. Both returns were marked with the reason "bought by mistake." Despite this low return rate, the item has been labeled with the "frequently returned" badge, which seems disproportionate and misleading. This doesn't help customers, and it definitely doesn't help sellers!
