What is a self-attestation document?
Greetings Sellers!
As part of new identification requirements for Amazon.ca sellers, we will require Self-Attestation documents from business sellers to help us verify your business information.
A self-attestation document clarifies the ownership structure of your business. Please reference a sample of a self-attestation document below:
Review the following checklist to ensure your self-attestation document meets each of the following requirements:
- Printed on company letterhead or includes company logo
- Stamped with a company stamp
- Includes the business entity name
- Details the entire business ownership structure, including all parent companies, beneficial owners, directors, and trustees
- Includes ownership percentages for all owners
- Includes full names birth dates for all individuals
- Includes the Business Registration number and Country
- Signed by a legal representative (e.g., CEO or Beneficiary owner/director/trustee)
- Be dated within the last 180 days
My business has a parent company, what should my self-attestation document include?
If your business has a parent company, the self-attestation document must also meet the following additional requirements (in addition to the requirements above):
- Include anyone owning more than 25% of shares, voting rights, or ownership interests
- Include Companies owning more than 25% of shares, voting rights, or ownership interests
- Ensure that all listed companies in the document are active
My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?
If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:
- An individual who controls the company
- Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President
How is the beneficial owner/director/trustee defined?
A beneficial owner/director/trustee is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means.
The following questions can help you determine the person who controls the company:
- Are there individuals who de facto control the company, directly or indirectly?
- Are there individuals who have the power to appoint or remove members of administrative, management or supervisory bodies, directly or indirectly?
- Are there individuals who are responsible for key managerial decisions, directly or indirectly?
- Are there individuals who can use all or part of the assets of the company
If you cannot identify the beneficial owners of your business, you may want to seek independent legal advice.
Why is Amazon.ca requiring this document?
To comply with Canadian law, Amazon Canada needs to verify your business and personal information before you can receive proceeds from your Amazon.ca sales. This process helps us comply with Canadian laws and protect and maintain trust with our customers. In 2025, we have updated the list of information and documentation required to sell on Amazon.ca to adhere to Canadian Know Your Customer regulation updates. You can learn more about these updates here.
Help Resources
For more information on the self-attestation document and other information requirements, go to Information required to sell on Amazon.
If you have additional questions, contact Selling Partner Support.
If you have a Professional Selling Account, the Account Health Support team is also available 7 days a week to address your concerns in detail. Contact an account health specialist through the Contact Us link on your Account Health dashboard.
Wishing you all the best,
LeviDylan
What is a self-attestation document?
Greetings Sellers!
As part of new identification requirements for Amazon.ca sellers, we will require Self-Attestation documents from business sellers to help us verify your business information.
A self-attestation document clarifies the ownership structure of your business. Please reference a sample of a self-attestation document below:
Review the following checklist to ensure your self-attestation document meets each of the following requirements:
- Printed on company letterhead or includes company logo
- Stamped with a company stamp
- Includes the business entity name
- Details the entire business ownership structure, including all parent companies, beneficial owners, directors, and trustees
- Includes ownership percentages for all owners
- Includes full names birth dates for all individuals
- Includes the Business Registration number and Country
- Signed by a legal representative (e.g., CEO or Beneficiary owner/director/trustee)
- Be dated within the last 180 days
My business has a parent company, what should my self-attestation document include?
If your business has a parent company, the self-attestation document must also meet the following additional requirements (in addition to the requirements above):
- Include anyone owning more than 25% of shares, voting rights, or ownership interests
- Include Companies owning more than 25% of shares, voting rights, or ownership interests
- Ensure that all listed companies in the document are active
My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?
If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:
- An individual who controls the company
- Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President
How is the beneficial owner/director/trustee defined?
A beneficial owner/director/trustee is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means.
The following questions can help you determine the person who controls the company:
- Are there individuals who de facto control the company, directly or indirectly?
- Are there individuals who have the power to appoint or remove members of administrative, management or supervisory bodies, directly or indirectly?
- Are there individuals who are responsible for key managerial decisions, directly or indirectly?
- Are there individuals who can use all or part of the assets of the company
If you cannot identify the beneficial owners of your business, you may want to seek independent legal advice.
Why is Amazon.ca requiring this document?
To comply with Canadian law, Amazon Canada needs to verify your business and personal information before you can receive proceeds from your Amazon.ca sales. This process helps us comply with Canadian laws and protect and maintain trust with our customers. In 2025, we have updated the list of information and documentation required to sell on Amazon.ca to adhere to Canadian Know Your Customer regulation updates. You can learn more about these updates here.
Help Resources
For more information on the self-attestation document and other information requirements, go to Information required to sell on Amazon.
If you have additional questions, contact Selling Partner Support.
If you have a Professional Selling Account, the Account Health Support team is also available 7 days a week to address your concerns in detail. Contact an account health specialist through the Contact Us link on your Account Health dashboard.
Wishing you all the best,
LeviDylan
21 replies
Seller_kNAboD6kRgVt7
Thanks for such a clear explanation, this is helpful. What if one is unable to suppy every item in the list, such as a company stamp (which in your illustation is a USA stamp, so not sure what a Canadian one would look like). You know that MANY of us sellers are small sole proprietorships who have no need for a stamp.
Thank you for any further clarifcation you can make.
Levi_Dylan_Amazon
Hello sellers!
I wanted to check in and thank @Seller_kNAboD6kRgVt7 and @Seller_dotifYADa0BWY for bringing this important question to my attention. I have reached out to get clarity on this situation. Once I hear back with the official guidance, I will respond here and let you know right away. Thanks for engaging here in this thread and you will hear from me soon.
LeviDylan
Levi_Dylan_Amazon
Hello all!
I hope you are all doing well and I wanted to reach back out as I have heard back about the official guidance regarding the stamp requirements. The policy teams have advised that the stamp will NOT be a requirement moving forward for every business type.
I am having trouble updating the sample document with callouts that I previously posted here in this thread. Below is the official updated sample self attestation document with the updated callouts:
@Seller_kNAboD6kRgVt7 and @Seller_dotifYADa0BWY, I hope this answers your question and thanks again for calling this out so we could get clarity.
Also, I wanted to address the question asked by @Seller_VHQEWfhuDYZSw and @Seller_bEV5pmZx6D9ft. If you have an individually owned business, I was able to obtain an example document for your reference:
I want to thank you all for asking important questions. If there are any other inquiries please continue to post them here.
LeviDylan
Seller_rHG3Ag4sXpee8
HI there
I do understand the requirement for Canada and have read some documentation that indicates our company may be required to submit this further requirement. I am okay with that.
However, in the past few weeks I have received mails from foreign markets that we are not active in. Now I see a documentation requirement from amazon.it requesting a copy of my passport and other nonsensical requirements. We do not sell in Italy and are not registered to sell in Italy.
This does not bode well for sellers. We should not be uploading our personal documents for markets that we are not involved in. Please will you look into this as it is a blatant privacy violation.
All personal validations were done at the time of our account creation
Seller_xJx7vH6fvZFD9
If we have not received any notification regarding this, I am guessing we do not have (yet) to provide this documentation to Amazon?
This would normally appear in the Account health section, correct?
Levi_Dylan_Amazon
Hey all!
Just wanted to stop in and let you know that I have created a new post with updated guidance on this topic found here. Please refer to the new thread for the most recent updates and examples for the self-attestation document.
I hope you are all doing well.
LeviDylan
Seller_LGRl9GN0ixDBd
Dear Amazon Review Team,
We are a Chinese seller and I would like to know whether we should fill in the content of the document in English or in Chinese when we submit the Self Attestation Document.
Seller_KWysNAJoEjIQh
Hi,
My account's business information still shows the details of my previous company ("Old Turkish Company") on the Identity Information page.
However, on September 13, 2023, I submitted updated business details for my new Canadian corporation ("New Canadian Corporation") through Case ID 13806088841, including the new business address and legal entity.
Currently, when completing verification, I’m asked to provide a Self-Attestation Letter. I'm unsure whether I should use the name of my old Turkish company, which is still visible on my account, or my new Canadian corporation, which I officially updated with Amazon in 2023.
Could you please clarify which company name I should use for the Self-Attestation? Also, I would appreciate any guidance on how to ensure my account reflects my updated business details correctly.
