Hi all,

I am a new seller and need some assistance on getting my brand approved. I first tried to get my brand approved and Amazon’s team responded that the brand needed to be permanently affixed on the product or packagings. To this I had to accrue some additional expense and ordered a stamp and tried again and then the team responded for the same brand name with the below msg.

During our review of your application, we have identified that the Brand Name you submitted **xyz** is misusing another Brand's intellectual property rights. To maintain a safe and trustworthy shopping experience, this Brand name cannot be approved for use on Amazon. In view of the aforementioned, we had to decline your application.

I see thousands of brands which are just strings of characters getting approved so it’s very confusing why this was not raised in the first round of review.

On checking the brand list of Amazon’s brands, the brand name I was applying for wasn’t registered so it’s quite confusing and not reliable especially for new sellers.

Any help on this would be appreciated as it’s honestly very frustrating.

Thanks