Did you know the products you choose to advertise can have differing results?

With multiple products available on your store and many different ways to group your products, we know that sometimes it can be challenging to choose what to focus on.

To help you address this question, here are a couple of simple steps you can take:

1. Familiarize yourself with your product recommendations - Amazon Ads’ machine learning capabilities identify ‘suggested products', that are more likely to engage customers if advertised. Look for the gray and green labels during campaign creation which highlight new opportunities and add them to your campaign.

Did you know? Suggested products observed 260 times more sales when advertised, compared to products that are not suggested.*

2. Define your business goals and take the right actions:

• If your goal is to increase awareness of your products, add products with a ‘New product’ label to your campaigns, or promote your products in a new country.
• If you goal is to build your brand and drive repurchases, add products with a ‘Brand building’ label to your campaigns, and advertise products with upcoming deals.
• If you goal is to increase sales of your product, add products with a ‘Benchmarking’, ‘Forecasted demand’, and ’Trending’ labels to your campaigns, group similar products into the same campaign, and advertise products with excess inventory.

Want to learn more? Check out the Amazon Ads guide: An advertising strategy to help you hit your business goals. Take a minute to watch the video, and let us know what questions you have.

*Amazon internal data, United States, 3/26/23-4/1/23. Sales reference are ad-attributed.