Selling Application Issues
As I’ve started listing and selling products, one of the key hurdles I’ve been facing is brand gating. Despite purchasing stock directly from well-established manufacturers and reputable distributors, including brands like LEGO, L’Oréal, and Nivea and submitting the necessary invoices (all within 180 days and meeting Amazon’s stated requirements), my applications to sell these brands continue to be declined without a clear explanation.
I keep getting this generic response...
"We have reviewed the documentation that you provided and determined that you are not eligible to sell (The Brand Name) products. We evaluated the information that you provided, but it did not pass our review.
We took this action to ensure the mutual success of our sellers and buyers on our site."
I also bought Oral-B as per requirements, but then after purchasing stock, when applying, I was declined the application saying I needed 100 units. I wasn’t informed beforehand when I applied to ungate the brand.
To clarify, each invoice includes:
My full name and business address, matching the details on my Amazon selling account;
The full name and address of the manufacturer/distributor;
A quantity exceeding the 10-unit requirement (e.g., 30 LEGO items from LEGO directly).
Invoices showing the invoice number clearly.
I’ve also provided supporting images of the products where requested. Yet, despite fulfilling all the outlined criteria, I am still unable to move forward with ungating these brands, and this has limited my ability to scale effectively.
Please could somebody assist me on what I am doing wrong?
Selling Application Issues
As I’ve started listing and selling products, one of the key hurdles I’ve been facing is brand gating. Despite purchasing stock directly from well-established manufacturers and reputable distributors, including brands like LEGO, L’Oréal, and Nivea and submitting the necessary invoices (all within 180 days and meeting Amazon’s stated requirements), my applications to sell these brands continue to be declined without a clear explanation.
I keep getting this generic response...
"We have reviewed the documentation that you provided and determined that you are not eligible to sell (The Brand Name) products. We evaluated the information that you provided, but it did not pass our review.
We took this action to ensure the mutual success of our sellers and buyers on our site."
I also bought Oral-B as per requirements, but then after purchasing stock, when applying, I was declined the application saying I needed 100 units. I wasn’t informed beforehand when I applied to ungate the brand.
To clarify, each invoice includes:
My full name and business address, matching the details on my Amazon selling account;
The full name and address of the manufacturer/distributor;
A quantity exceeding the 10-unit requirement (e.g., 30 LEGO items from LEGO directly).
Invoices showing the invoice number clearly.
I’ve also provided supporting images of the products where requested. Yet, despite fulfilling all the outlined criteria, I am still unable to move forward with ungating these brands, and this has limited my ability to scale effectively.
Please could somebody assist me on what I am doing wrong?
4 replies
Seller_ZJhFeE3tNKzfh
take Lego as an example, is that just off the lego website?
Manny_Amazon
Hello @Seller_BeAV7F3b5oeVI,
I wanted to follow up with you regarding your concerns about your brand application. Generally, I have seen sellers submit one brand selling application and then get feedback from the review team if more information is required.
Once rejected the team requests new or additional documentation on that same application. Continuing to reapply for the same brand on new cases may be the reason why you are receiving the auto-rejection notifications.
I did want to provide the link for Amazon's Responsible Sourcing documentation request requirements. Listed below are the requirements for sourcing documentation request:
Copies of invoices, receipts or other similar documents that demonstrate where your products are produced or manufactured.
These documents:
• Should reflect the sales volume of your product across all Amazon marketplaces in the last 365 days
• Should demonstrate your product’s full supply chain
• Should include contact information for the supplier(s) and the original manufacturer. We may contact suppliers or manufacturers to verify the documents
Your documents should be able to trace your products to the original manufacturer even if you did not purchase them directly from the original manufacturer. This may require requesting additional invoices or supply chain documentation from your supplier if you are not sourcing directly from the manufacturer.
You may remove pricing information, but the rest of the document must be visible to enable adequate review of the documents you provide. For ease of our review, you may highlight or circle the ASIN(s) under review.
A Letter of Authorisation (LOA) can also be a valuable addition to your appeal in these situations if you’re sourcing directly from the brand or their manufacturer.
Regards,
- Manny
