Hi @Seller_9jYZMo2jvtfO1,

I just read your post and wanted to spare you the typical, generic answers. So I looked up your brand name in your forum profile and took a more detailed look at your Citrus Hand Cleaner. I hope you don't mind or ideally appreciate that approach.

Reading your post, I wondered if the various operational questions (FBA vs. FBM, shipping requirements, ad spending) might be distracting from a bigger strategic opportunity. Let me explain what I mean:

Your product has something really interesting going for it - it could potentially serve several different customer segments. However, this strength also creates a challenge. Looking at your current listing, it felt to me like you're trying to speak to different audiences simultaneously. For example, some of your images show a professional garage setting with engine parts and tough grime, while others (image #3) feature a clean, lifestyle-oriented presentation with pristine oranges on white wood. Similarly, your product claims address different use cases - from automotive grease to paint removal.

This made me think: Could a more structured approach for identifying your ideal customers make sense? Here's how I see your potential customer segments:

Primary (High Volume/Frequency):

• Professional Auto Repair Shops (bulk purchases, multiple users, consistent need)
• Industrial/Manufacturing Facilities (large workforce, potential B2B relationships)

Secondary:

• Independent Mechanics (regular personal use, professional standards)
• Construction Workers/Contractors (project-based usage, mobile work)

Tertiary:

• DIY Auto Enthusiasts (weekend/occasional use)
• Home Improvement DIYers (occasional use, more price-sensitive)

What's interesting is that while these segments share some basic needs (effectiveness, skin safety, convenience), they differ significantly in:

• Purchase volume and frequency
• Price sensitivity
• Specific use cases
• Purchase decision factors
• Where and how they search for products

This brings me to your comment about ads not performing as desired. While operational factors like FBA vs. FBM can affect conversion rates, I wonder if the core issue might be that your listing isn't strongly resonating with any specific audience yet.

Here's what I mean: A professional mechanic might see your lifestyle images and wonder if this is really tough enough for their needs. Meanwhile, a DIY enthusiast might see your garage images and think the product is too industrial for their occasional use.

Here's how a practical testing strategy might look like:

1.) Create segment-specific listing versions

• Set aside perhaps 2 hours and a small budget for images for each segment
• Focus on high-visibility elements (title, bullets, main images)
• Don't aim for perfection - aim for clear differentiation between versions

2.) Test systematically

If you have enough traffic for Amazon's Brand Experiments (A/B testing), great! If not, you could:

• Run each version for equal time periods
• Track conversion rate (ordered items / total sessions) using Business Reports
• Account for day-of-week effects
• Look for significant performance differences between segments. Don't worry about the fifth decimal place or details like that. I'm sure you'll see dramatic conversion rate differences.

One quick win might be adding before/after cleaning demonstration images - showing your product actually removing tough grime could provide an immediate conversion boost. Some of your images show the "before" (greasy hands) without the "after". Such images could communicate the effectiveness much better than a thousand words can do.

The goal here isn't to find the perfect listing immediately, but to identify which segment responds best to your product. Once you find that sweet spot, the benefits will compound:

• Better conversion rates mean better ACoS
• This allows higher bids and more traffic
• More sales improve organic rankings, traffic and sales
• More orders generate more reviews
• More reviews boost customer confidence and conversion rates further

The key part is that these benefits aren't isolated but actually enhance each other. It's not a linear process but instead a positive spiral that lifts you higher with each turn.

I hope these thoughts and ideas help a bit.

Best regards, Michael