Need Urgent Help with Account Deactivation and Appeal Rejections
Hello Fellow Sellers,
I hope you’re all doing well.
I’m reaching out to seek your advice and guidance regarding my account deactivation due to repeated violations of Amazon’s Reference Pricing Policy. Despite submitting multiple appeals with detailed Plans of Action (POA) addressing the root cause, corrective measures, and preventive actions, my appeals keep getting rejected. The rejection message states that I haven’t provided sufficient information to address Amazon’s concerns, and it’s been very frustrating and disheartening.
Here’s what I’ve done so far:
I’ve reviewed Amazon’s policies in detail and trained my team to ensure compliance.
I’ve removed or updated all listings that could potentially violate the Reference Pricing Policy.
I’ve submitted detailed POAs with the steps I’ve taken to address the issue and prevent it from recurring.
I’ve contacted Account Health Specialists multiple times, but their advice has been limited to improving the POA and submitting it again.
Despite all this, I keep receiving the same response from Amazon: “We received your submission but do not have enough information to reactivate your account.”
Questions for the Community:
Has anyone faced a similar situation? How did you successfully reinstate your account?
Are there any additional steps I can take to strengthen my appeal or address Amazon’s concerns?
Is there a way to escalate this issue beyond the standard appeal process?
I’m determined to resolve this and regain my ability to sell on Amazon. Your suggestions and shared experiences would mean a lot to me and help me get back on track.
Thank you in advance for your time and support!
Best regards,
Faisal Maqsood
MA & DF STORE
Need Urgent Help with Account Deactivation and Appeal Rejections
Hello Fellow Sellers,
I hope you’re all doing well.
I’m reaching out to seek your advice and guidance regarding my account deactivation due to repeated violations of Amazon’s Reference Pricing Policy. Despite submitting multiple appeals with detailed Plans of Action (POA) addressing the root cause, corrective measures, and preventive actions, my appeals keep getting rejected. The rejection message states that I haven’t provided sufficient information to address Amazon’s concerns, and it’s been very frustrating and disheartening.
Here’s what I’ve done so far:
I’ve reviewed Amazon’s policies in detail and trained my team to ensure compliance.
I’ve removed or updated all listings that could potentially violate the Reference Pricing Policy.
I’ve submitted detailed POAs with the steps I’ve taken to address the issue and prevent it from recurring.
I’ve contacted Account Health Specialists multiple times, but their advice has been limited to improving the POA and submitting it again.
Despite all this, I keep receiving the same response from Amazon: “We received your submission but do not have enough information to reactivate your account.”
Questions for the Community:
Has anyone faced a similar situation? How did you successfully reinstate your account?
Are there any additional steps I can take to strengthen my appeal or address Amazon’s concerns?
Is there a way to escalate this issue beyond the standard appeal process?
I’m determined to resolve this and regain my ability to sell on Amazon. Your suggestions and shared experiences would mean a lot to me and help me get back on track.
Thank you in advance for your time and support!
Best regards,
Faisal Maqsood
MA & DF STORE
2 replies
Seller_i6S8knzW6zU6Z
Hi Faisal ( @Seller_2435817647RLV),
Sorry about your account deactivation.
Based on the help pages (https://sellercentral.amazon.com/help/hub/reference/G201567350), here's what Amazon wants to see in your POA:
For the root cause, be super specific. Don't just say "we had pricing errors" - explain exactly which products had incorrect reference prices and why it happened. Was it a misunderstanding of the policy? A problem with your pricing tools? They need to understand the real issue.
For your corrective actions, list out exactly what you've done with dates. Like when you removed non-compliant listings, when you updated your pricing, and when you trained your team. Screenshots of these changes can really help your case.
The Fair Pricing Policy (https://sellercentral.amazon.com/help/hub/reference/G5TUVJKZHUVMN77V) is pretty clear about reference pricing - they take it seriously because it affects customer trust. Make sure you show them you understand this and have solid processes to prevent future violations.
One thing that often trips sellers up is trying to explain too much at once. Keep your POA focused just on the reference pricing issues. Other stuff can distract from your main points.
Submit through the Account Health dashboard (https://sellercentral.amazon.com/help/hub/reference/G200370560) and you should hear back in a couple of days.
Best regards, Michael
Roxy_Amazon
Hello @Seller_2435817647RLV,
Thank you for reaching out and sharing your challenging situation regarding your account deactivation due to repeated violations of Amazon's Reference Pricing Policy. It's clear that you've put significant effort into addressing this issue, and I can understand how frustrating and disheartening it must be to have your appeals consistently rejected.
I've reached out to the responsible team regarding your case, and they've provided some important information that may help you move forward. The team informed me that they cannot accept your current appeal because it's not considered valid. To address this, you'll need to build a much more detailed appeal that thoroughly outlines all of your actions.
Here are some ideas of what you should include in your revised appeal:
- Specific time frames for each action taken
- Names of staff members involved in implementing changes
- Concrete deadlines for completing each step
- Detailed explanations of how procedures will be completed
It's crucial to maintain consistency in addressing the root cause, corrective measures, and preventative actions. All your appeals will be reviewed manually, and the team will ensure that all the information you provide is not too generic and is realistically achievable.
Please keep in mind - The more detailed your appeal is, the better. This means providing comprehensive information about each step you've taken and plan to take. Include specific dates, names of team members responsible for each task, exact procedures you'll implement, and how you'll measure the success of these actions. Don't hesitate to be exhaustive in your explanation – the review team needs to see that you have a thorough understanding of the issue and a well-thought-out plan to prevent future violations.
Thank you for utilizing the Sellers Forum to seek advice. The community and I are here to provide further clarification if needed. We hope this information helps you successfully reinstate your account and continue your business on Amazon.
Best,
-Roxy
