Happy Tuesday Sellers! 👋

Today I wanted to shed some light on Selling and Protection Roles within Brand Registry.

It's super important for brand owners to get a handle on what these roles are and how they differ. Let's dive in!

What are protection roles?

Protection roles are a group of permissions that can be assigned to a Brand Registry user who accepted an invitation to join your brand, to enable addition of trademarks, brand user administration and Report a Violation tool usage.

There are three available protection roles for Brand Registry accounts connected with your brand:

• Administrator: An individual who has full permission to assign roles to user accounts.

• Rights Owner: The trademark owner or their employee who has access to use Report a violation and brand protection benefits.

• Registered Agent: A third party who is authorized by the Rights Owner to use Report a violation and brand protection benefits.

Note: The Rights Owner and Registered Agent roles are mutually exclusive. A single account cannot have both of these roles for the same brand.

What are selling roles?

There are two selling roles that a brand administrator can assign to provide benefits to sellers:

• Brand Representative: An internal, first-party seller who is directly employed by your brand.

• Reseller: An external, third-party seller authorized by the brand to sell goods and services on Amazon.

Head over to our Brand Registry user FAQ for further information and as always, feel free to drop your questions and feedback down below!

- Simon