Advertising Help Can't Get Impressions or Clicks
Hello everyone.
I'm a just starting out and struggling to figure out amazon ads. I'm on an automatic campaign (I heard it was best for beginners) and have put in some negative keywords (ie compression). I'm selling relaxed fit fitness pump covers with an emphasis on humor.
1. I started the campaign yesterday. (sponsored products and automatic)
2. Impressions were happening extremely slowly so I raised my bid from 75 cents to 1.25 and impressions sped up, but were still too slow. In 6 hours between both I had 80 impressions and one click.
3. Last night I increased my daily budget from 12 dollars to 25 dollars, but (after the 6 hours) I also lowered my bid from 1.25 to 12 cents since it seemed to be Amazon's suggestion. Since last night I haven't gotten any impressions or clicks.
4. 20 minutes ago I raised my bid back up to 1.25 to 1.40 depending on close match / loose / etc. I haven't seen any impressions.
How can I get impressions and clicks? I'm not even trying to optimize it right now. I just want SOME activity. Is there something I'm doing terribly wrong?
Thank you for your support.
Advertising Help Can't Get Impressions or Clicks
Hello everyone.
I'm a just starting out and struggling to figure out amazon ads. I'm on an automatic campaign (I heard it was best for beginners) and have put in some negative keywords (ie compression). I'm selling relaxed fit fitness pump covers with an emphasis on humor.
1. I started the campaign yesterday. (sponsored products and automatic)
2. Impressions were happening extremely slowly so I raised my bid from 75 cents to 1.25 and impressions sped up, but were still too slow. In 6 hours between both I had 80 impressions and one click.
3. Last night I increased my daily budget from 12 dollars to 25 dollars, but (after the 6 hours) I also lowered my bid from 1.25 to 12 cents since it seemed to be Amazon's suggestion. Since last night I haven't gotten any impressions or clicks.
4. 20 minutes ago I raised my bid back up to 1.25 to 1.40 depending on close match / loose / etc. I haven't seen any impressions.
How can I get impressions and clicks? I'm not even trying to optimize it right now. I just want SOME activity. Is there something I'm doing terribly wrong?
Thank you for your support.
3 replies
Seller_LVZcgxAgZ2xBv
It takes at least a few days for the ads algorithm to test your product against what it thinks are appropriate targets (keywords, competing products, etc). If you mess around with settings constantly, it will mess up the automated learning process.
Also: even if you have the campaign that does what it's supposed to do - drive lots of traffic to your Amazon detail page - if the detail page is bad, you'll end up spending lots of money with little to show for it. And Amazon will be less likely to send clicks to the page.
What is a bad detail page?
- Few reviews
- Priced to high relative to the competition
- Bad images
- Limited availabilty
- Poor shipping options
Do you mean the design or name is funny, and serves as the differentiator in your niche? It's an interesting hook, but is it enough to result in sales, especially if you are in a competitive category? Tell us about competing products (funny or not) in terms of price and reviews relative to yours.
