Viewable Impression
I just noticed there’s a “thing” called Viewable Impression. I thought all impressions were viewable. Is the difference an impression, an ordinary one, requires scrolling and a viewable one appears on the searched landing page ? (I did press the “i” but…….)
Apparently I have zero, zilch, nada viewable impressions after billions of impressions.
Seller_ZJhFeE3tNKzfh
I can't really describe it better than the help page does...
Viewable impressions
A viewable impression occurs when at least 50% of an ad's pixels were visible on screen for at least 1 continuous second, or 2 seconds for video ads.
This differs from an impression, which would be where your ad is served up in a search result, but it might not necessarily be on the screen (eg, it could be a mid search result ad which the customer didn't view, but it was impressed upon the customer in their search).
