Brand Tailored Coupons enable you to offer either percentage-off or flat-rate discounts to tailored audiences on a subset of your products.

When you create a standard coupon, you can now select Brand as the audience type and target your high-intent customers with any of the following tailored audiences:

• Repeat customers
• Recent customers
• Brand cart abandoners
• High-spend customers

You can create tailored coupons to engage with your loyal customers, help increase awareness of new products, encourage repeat purchases and potentially improve customer retention.

To be eligible to create a Brand Tailored Coupon, you must be a brand owner and have at least 5,000 customers in the respective audience.

For more information about tailored audiences, go to How does coupon audience selection work?

To get started, create your first Brand Tailored Coupon today.