Brand Registry issue
Hello.
I registered a brand approved by the brand owner and have launched some products.
I am the only approved brand admin by the brand owner, however, somehow, I cannot register the brand under my company because someone has already registered as the brand owner of this brand.
The brand owner is not aware of this and confirmed that we should be the only one who should be the brand owner on Amazon.
We submitted several service tickets to reassign the admin to us, Amazon confirmed they cannot do it. Then, we need to investigate who is the brand owner, but, Amazon confirmed that they cannot share that information.
So, we are stuck.
It is a simple issue. We can provide whatever documentation to Amazon to prove that the brand owner on the Trademark paper only approved us to be an Amazon brand admin. If someone is registered as the brand owner, so that the real brand owner and authorized owner cannot maintain the brand registry, in result, we are losing many opportunities on promotions, page update, etc.
This is a serious legal issue that we need to resolve ASAP. However, Amazon is not helping us at all.
I escalated this issue for days, I am still getting the same answers. I do not know AIs are responding to me or what, but, this is truly frustrating.
Please help. ASAP.
Brand Registry issue
Hello.
I registered a brand approved by the brand owner and have launched some products.
I am the only approved brand admin by the brand owner, however, somehow, I cannot register the brand under my company because someone has already registered as the brand owner of this brand.
The brand owner is not aware of this and confirmed that we should be the only one who should be the brand owner on Amazon.
We submitted several service tickets to reassign the admin to us, Amazon confirmed they cannot do it. Then, we need to investigate who is the brand owner, but, Amazon confirmed that they cannot share that information.
So, we are stuck.
It is a simple issue. We can provide whatever documentation to Amazon to prove that the brand owner on the Trademark paper only approved us to be an Amazon brand admin. If someone is registered as the brand owner, so that the real brand owner and authorized owner cannot maintain the brand registry, in result, we are losing many opportunities on promotions, page update, etc.
This is a serious legal issue that we need to resolve ASAP. However, Amazon is not helping us at all.
I escalated this issue for days, I am still getting the same answers. I do not know AIs are responding to me or what, but, this is truly frustrating.
Please help. ASAP.
3 replies
Seller_kIukTwdhvntAp
Here are some common problems with BR and it appears that ar least one of you are not meeting the last point -- The OWNER of the Brand is the one that MUST enter into the Brand Registry agreement. If the owner is not the same as the Amazon seller the seller will have to be granted access by the owner.
Go down the checklist for other potential issues.
Is your Brand registered (or applied for) with the USPTO?
Amazon is admitting applicants under CERTAIN conditions when only filed but not granted.
This is from Sandy_Amazon on 5/16/2023
“To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.”
Additionally, IF you ever get an actual TM (if you don’t now) when Amazon says something must match they mean EXACTLY!
That means Street is not ST.
Jim is not James.
ALL CAPS is not SOme CAps
Thanks to Sandy_Amazon for letting us all know that Brand Registry applications are also space sensitive.
And so on………………..
They mean every comma, period, dash, etc. must be EXACTLY THE SAME INCLUDING SPACE S.
Go over everything with a magnifying glass looking for a missing 'period' or 'comma'. Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?
What is the EXACT BRAND (as GRANTED) on the USPTO site? Is it the EXACT same as the Brand on the Amazon account AND the brand on the packaging?
What is the name of the Owner (REGISTRANT) on the USPTO site? Is it the EXACT same name as the owner of the Amazon account?
If it is NOT exactly the same you will need to show some proof that the two are the same. As I recall, I had to submit my LLC State Registration with MY name as the owner of the LLC since my Amazon account is under a different LLC name.
The OWNER of the Brand is the one that MUST enter into the Brand Registry agreement. If the owner is not the same as the Amazon seller the seller will have to be granted access by the owner.
Sandy_Amazon
Hello @Seller_9KnrzXFe2XNTz
My name is Sandy from the Community manger team on forums.
I looked at your recent case 13841652071 and it seems like Brand Registry support has included details on the trademark, owner and contact information.
If you believe that you are eligible to use this brand, you need to contact the brand owner (email stated above) and ask for authorization from them, or if you believe the brand was wrongly approved, please use the appeal link mentioned in that case as well.
Regards,
Sandy
