I am reaching out to raise awareness about a critical issue that is having a significant impact not only on my sales but potentially on Amazon's overall performance — the so-called competitive pricing glitch.

I have been selling ASIN B01DDMBXWK, which I source from my distributor for £2.44 and list on Amazon at a competitive price range of £6 to £7. With over 711 units currently in the Amazon warehouse and expected monthly sales ranging from 4,000 to 5,000 orders, I was alarmed to receive an automatic notice that the competitive price for this ASIN is now set at £2.75.

This pricing policy is bewildering, as it effectively suppresses the buy box, halting sales altogether. It's crucial to understand how any seller can feasibly sell this product at £2.75 while also covering FBA fees of £3.33, VAT, and digital service fees. Additionally, the competitive pricing policy seems to neglect the fact that outside retailers like Tesco or Asda often include shipping costs at checkout—something sellers on Amazon cannot do as part of the FBA program.

I have reached out multiple times to Amazon Seller Support, but the responses have been generic and unhelpful, failing to address the core of the issue. I am sincerely concerned not just for my own business but for the broader implications this pricing strategy has on Amazon's market and revenue.

I appreciate your immediate attention to this matter and hope for a resolution that considers both sellers' profitability and Amazon's interests.

Thank you for your time.