PPC click reporting and billing doesn't match traffic reporting
Does anyone else have this experience?
Approximate numbers: The last 30 days of PPC reporting has 7500 clicks and my total traffic for the same period is reporting only 5000 sessions and 6000 pageviews.
Of course, Seller support is saying that this is an "Ad reporting" issue and Ad support is saying this is a Seller Central reporting issue.
My concerns are simple... If I am unable to reconcile the traffic from the PPC to the business reports how do I know that the clicks I am paying for are real.
PPC click reporting and billing doesn't match traffic reporting
Does anyone else have this experience?
Approximate numbers: The last 30 days of PPC reporting has 7500 clicks and my total traffic for the same period is reporting only 5000 sessions and 6000 pageviews.
Of course, Seller support is saying that this is an "Ad reporting" issue and Ad support is saying this is a Seller Central reporting issue.
My concerns are simple... If I am unable to reconcile the traffic from the PPC to the business reports how do I know that the clicks I am paying for are real.
1 reply
Daryl_Amazon
Hi @Seller_hNUeQQNbYZh4A,
This is Daryl from our Forums team, I'd be more than happy to look into this matter on your behalf.
Would you happen to have a case ID related to this concern opened up to our seller support team?
Our goal here would be to submit an "Invalid Clicks" investigation from their end.
I will await your confirmation.
Daryl
