Account Deactivated For Trying to Update Catalog
Hey everyone, it's been a tough few months as a new seller.
Our brand has been around for 30+ years and we're quite established globally, 8-figures in sales. We used to work with Amazon as a Vendor but recently decided to create our own Seller Central Account and start selling our brand directly through FBA.
After setting up our account and preparing thousands of units of product, we started updating our branded listings that had been set up in the Vendor Central days.
We're brand registered with full authorization, so naturally did not see any obstacles with managing the information in Amazon's catalog.
After attempting to update the catalog by combining variations that should be in a family together and adding a new scent to our product family, we were suddenly hit with an account deactivation out of the blue. This was their reasoning, "You have added, or continued to add inaccurate product information to product detail pages."
We had only attempted to ever update the product information for ASINs that are brand owned by our company, and we had been challenged with updating attributes that were made a decade ago through Vendor Central and legacy data.
Through investigation, consultation and various attempts at appeals with comprehensive Plan's Of Action, we have been repeatedly denied reactivation.
It's been over a month and we're extremely frustrated with the whole process. Our appeals have been met with zero escalation or explanation as to why our POA's do not meet their requirements. It feels as if Amazon truly does not care for us as a seller, or care to amend things with us.
Has anyone successfully navigated an appeal like ours? I would greatly appreciate any insight.
7 replies
Seller_LVZcgxAgZ2xBv
When Amazon started actively encouraging such migrations from 1P to 3P, what sort of guidelines were given regarding management of existing listings? This is something thousands of other former vendors have to deal with as well.
Also, is the 1P account completely deactivated, and the brand registration owned by the 3P account?
Seller_8ESHZD3bXlVUv
Based on this - I would start by opening a case with brand registry and following their guidance.
They will likely direct you to seller support, who will escalate to the catalog team, but you'll need to show that brand registry has already been consulted.
There are internal flags configured on ASINs that reference branding and if you started out as 1P, these flags may not have been modified to allow for 3P content control.
if you've already opened a case with either support queue, add the case ID to this thread and then tag a couple of mods. With that volume of sales, I would think Amazon would be very interested in helping you. Do you have SAS support services? If so - this escalation path may be a good alternate option.
Good luck
