Team Amazon,

We have had an experience that we never imagined having with Amazon. Since December 28, 2023, we started the process to sell the Baby Lounger product in the Amazon USA Store.

We have followed all the instructions found in the system to obtain approval to sell this product, and to our surprise, we encountered an interaction with the following characteristics:

1. The agents at the Amazon Seller Help Center do not resolve or guide adequately, as it seems they do not have sufficient knowledge to do so. Their responses are limited to indicating that we should wait for a response from the relevant department.

2. We always received authorization from the Product Safety & Compliance - Baby Compliance Products department, which indicated the following: "We have approved your product for our US store."

3. To continue with the process, we proceeded to request approval to sell in the subcategory assigned to us, "Kids and Baby Furniture products." We received an email from "Merchant - Service05," automatically generated by the system, indicating: "We have reviewed the documentation and information that you provided and determined that you are not eligible to sell Kids and Baby Furniture products." Since this message arrives within the next 2 minutes of the documentation being sent, it is not possible for the information to have been reviewed by a person or group of people. This happened to us several times.

3. The next step was to insist, sending the documentation again to be properly reviewed. We received an email in response indicating that the problem was with the invoice information, without identifying exactly what the problem was. We found that the information of the Chinese supplier was mistakenly included in our information on Amazon. We corrected and adjusted the invoice according to the information provided by Amazon University on the matter.

4. When we sent the documentation again, the response received again was: "We have reviewed the documentation and information that you provided and determined that you are not eligible to sell Kids and Baby Furniture products," without providing an explanation indicating why they cannot give us approval, given that we corrected the invoice and the product has not had any objections.

As can be concluded, there is no adequate support, nor articulation between the internal areas of Amazon, nor feedback throughout the process that allows us to correct and obtain the requested approval when we have a high-quality product, reviewed in China, certified, and compliant with quality and safety conditions for its sale.

At this moment, two months after starting the process, we have a finished product parked in China, after making a significant investment to ensure it meets quality and safety parameters, which we cannot sell according to plan.We hope to raise awareness about your actions so that these situations are corrected and stop affecting the economic stability of those of us who do everything possible to sell through your platform.

Regards,

Team NitaiCo