Hello seller,

Hope you're doing well, Low ACOS and High ROI is every seller desire but it is not as easy as it seem.

Poor sale and high ACOS means people clicking on your product but not buying, it is because of mainly of 2 reasons..

1. You are targeting irrelevant targets that are not relevant to your product.

2. Your product detail page has lake of information.

Tips 1. Try to use some relevant and high search keywords for your product. So you spend on keywords that can convert into sales.

Tips2. Improve your product detail page

How to improve Amazon product detail page?

1. Upload atleast 5 images, they should of high quality and zoomable.

2. Your product title is short description of your product, so keep it simple and don't add too many keywords because you have a huge space to add keywords (Search keywords, Bullet Points, and Description)

3. In Bullet points, write all the features, uses, and Included components of your product.

4. Write well descriptive description of your product, add keywords, and use HTML tags to design your description.

5. In search term field, use unique, relevant and alternative words of your product. Don't use is, of, for, to, and other special characters like commas and other.

Use only unique words like - men running morning walk shoes

Apply these things, they will really help you to reduce you ACOS and organic ranking as well.

Let me know if you need more help.

Thanks

Digital Krishan