FBA Featured Offer not winning the buybox
For some reason, our FBA SKU is not winning the Featured Offer, while our Merchant Fulfilled SKU is. Even though our FBA SKU is priced lower, the Buy Box is still going to the Merchant Fulfilled SKUs, causing us to lose significant sales.
Does anyone know why this is happening? We’re not sure if we’re missing something. Any help would be appreciated!
FBA Featured Offer not winning the buybox
For some reason, our FBA SKU is not winning the Featured Offer, while our Merchant Fulfilled SKU is. Even though our FBA SKU is priced lower, the Buy Box is still going to the Merchant Fulfilled SKUs, causing us to lose significant sales.
Does anyone know why this is happening? We’re not sure if we’re missing something. Any help would be appreciated!
2 replies
Seller_k2X0L9mVRT0pW
Amazon no longer favours FBA against FBM when awarding the buy box. It rotated more fairly now.
Spencer_Amazon
Hello @Seller_SCEDB97eAGOwv,
We have a thread specifically for Buy Box issues.
Lost Buy Box (Featured Offer) MEGATHREAD
In this thread I ask our sellers to share the ASINs where they lost the Buy Box. I then share these ASINs with the Buy Box team who check for eligibility.
Please be aware, this team does not share the outcome with me. If you want to know if you are eligible or not, you have to open a case with Seller Support.
Here are two articles regarding the Buy Box / Featured Offer.
If you feel you are eligible for the Buy Box, please share your ASINs in the MEGATHREAD.
I am closing this thread as a duplicate.
Regards, Spencer
