5461 error while trying to create a listing.
Hi there,
I am a new seller in amazon who is trying to create a listing of my first item to sell. There have been 2 sellers who also have listed this item in amazon. I have purchased a UPC code as required and created the listing. But as soon as I click submit, amazon required me to apply for a new ASIN and I did. However, amazon sent me this email below:
""We understand that you have received a 5461 error while trying to create a listing for [blank]. You are not approved to create new ASINs for this brand, and we are not accepting applications for approval.
If you are the brand owner, see https://sellercentral.amazon.com/help/hub/reference/GJ84K745AL3R5N3Q for Brand Registry selling roles and follow the steps in the “Assign selling roles to selling partner accounts” section to assign a selling role to your account.
To learn more about creating new product listings, refer to Amazon’s ASIN creation policy: https://sellercentral.amazon.com/help/hub/reference/G201844590""
I do not know what it means. I would appreciate if someone can shed a light on this and guide me on what to do next.
Thank you.
5461 error while trying to create a listing.
Hi there,
I am a new seller in amazon who is trying to create a listing of my first item to sell. There have been 2 sellers who also have listed this item in amazon. I have purchased a UPC code as required and created the listing. But as soon as I click submit, amazon required me to apply for a new ASIN and I did. However, amazon sent me this email below:
""We understand that you have received a 5461 error while trying to create a listing for [blank]. You are not approved to create new ASINs for this brand, and we are not accepting applications for approval.
If you are the brand owner, see https://sellercentral.amazon.com/help/hub/reference/GJ84K745AL3R5N3Q for Brand Registry selling roles and follow the steps in the “Assign selling roles to selling partner accounts” section to assign a selling role to your account.
To learn more about creating new product listings, refer to Amazon’s ASIN creation policy: https://sellercentral.amazon.com/help/hub/reference/G201844590""
I do not know what it means. I would appreciate if someone can shed a light on this and guide me on what to do next.
Thank you.
5 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_IzTwWVbVske7k,
Welcome to the seller community!
The error you're seeing (Error Code 5461) usually comes up when a seller tries to create a new ASIN for a product that already exists in Amazon’s catalog — especially if it's tied to a registered brand.
You mentioned two other sellers are already offering this product on Amazon. That’s a great signal: it means you don’t need to create a new ASIN or use your own UPC code. Instead, your goal is to add your offer to the existing listing.
Here’s how you can try that:
- Go to Inventory > Add a product.
- Search for the product using keywords or the manufacturer's UPC code (not the one you purchased).
- Once you find the correct match, click “Sell this product” and follow the steps to create your offer.
If that still results in the 5461 error, it’s likely because the product is part of a brand that’s enrolled in Amazon Brand Registry, and the brand owner has restricted who can create listings for it.
In that case, you won’t be able to list the product unless the brand owner assigns your seller account the right permissions. This has to be done from their side — typically by someone who manages the brand’s Brand Registry account.
You may want to reach out to the brand directly (or through your supplier) and ask if they’d be willing to add your seller account as an authorized seller. The relevant instructions for them can be found here: Assign selling roles to selling partner accounts
Let me know how it goes.
Best regards, Michael
Seller_rI7BZIczK8iAC
Just one sentence: you have to LEARN! You don't know nothing yet! Read the forum daily and take 4-5 weeks to learn here:
https://sellercentral.amazon.com/learn
No, you can NOT go in stores or on websites and buy things to resell on Amazon. To sell brands you need:
1. A "Letter of Authorization" from the brand allowing you to sell their brand on Amazon.
2. INVOICE (not receipt) from an authorized distributor. An invoice is a document with your name and address, exactly how you registered it in your seller account under "Legal Entity" and "Official Registered Address". And an authorized distributor is a company authorized by the brand owner. If you buy on the WEBSITE of a brand, you get a receipt and not an invoice.
This is only required if you sell YOUR own brand. Did you create a brand?
