Hello, I currently sell on Amazon Handmade, and I'm a sole trader. I'm not with the brand registry so everything goes under 'generic' which I'm fine with. However I would like to change my trading name to something else (so on my handmade page it's updated). BUT I don't want to lose my reviews. Is it possible to update this and change my logo etc? Or will this be too much grief as very difficult to get through to a real person in case of problems? I don't want to run the risk of deactivation etc.

Thanks