Is it legit to create a listing with differnt brand (under their company name) so no one else can sell?
Hi Fellow sellers,
I’m reaching out to get your thoughts and experiences regarding a situation we’re currently facing with a trademark complaint on Amazon.
We recently received a complaint alleging that our product listing infringes on a trademark and is selling counterfeit items. However, upon investigation, it seems the complainant is not the actual brand owner of the product we sell. The genuine brand and trademark owner is clearly indicated on the product packaging, and the complainant appears to have created a separate listing under their own company name, which is misleading and potentially against Amazon’s policies.
What’s more, it seems some smaller sellers may be registering general trademarks and then creating listings under their own company names as brands, even when they do not own or have any affiliation with the actual brand. This practice effectively blocks other legitimate sellers from listing the authentic product, creating duplicate listings and marketplace confusion.
Has anyone else encountered similar situations? How do you usually handle trademark complaints when the complainant might not be the rightful brand owner? And what are your thoughts on the practice of creating duplicate listings under different brand names that do not correspond to the actual brand?
Any advice or insights would be greatly appreciated!
Thanks in advance.
Is it legit to create a listing with differnt brand (under their company name) so no one else can sell?
Hi Fellow sellers,
I’m reaching out to get your thoughts and experiences regarding a situation we’re currently facing with a trademark complaint on Amazon.
We recently received a complaint alleging that our product listing infringes on a trademark and is selling counterfeit items. However, upon investigation, it seems the complainant is not the actual brand owner of the product we sell. The genuine brand and trademark owner is clearly indicated on the product packaging, and the complainant appears to have created a separate listing under their own company name, which is misleading and potentially against Amazon’s policies.
What’s more, it seems some smaller sellers may be registering general trademarks and then creating listings under their own company names as brands, even when they do not own or have any affiliation with the actual brand. This practice effectively blocks other legitimate sellers from listing the authentic product, creating duplicate listings and marketplace confusion.
Has anyone else encountered similar situations? How do you usually handle trademark complaints when the complainant might not be the rightful brand owner? And what are your thoughts on the practice of creating duplicate listings under different brand names that do not correspond to the actual brand?
Any advice or insights would be greatly appreciated!
Thanks in advance.
2 replies
Seller_mS10UjVYuuGor
In theory no, in practice it does happen and Amazon for all their tech claims are poor at picking it up. It is also a tactic sometimes used to get round brand gating.
As a seller it pays to carefully inspect the brand of a listing before joining it or you could end up in the impossible situation of being asked for an invoice for 10 units of 'Love Dust Hoovers' when the product listed and sold was obviously a Dyson.
Seller_ZJhFeE3tNKzfh
Unfortunately, unless the genuine brand themselves make a claim against the listing, amazon won't do a thing. All amazon see is that the brand is that as per the brand attribute (ie the seller).
Annoying, but amazon aren't likely to sort this out given its been going on for years.
