Amazon has built its foundations on gifting third-party sellers monies back to their lovely customers; trust me, nothing is going to change.

I completely agree with your observations—Amazon has unfortunately become a hub for opportunistic customers who exploit the system. The lack of checks and balances in handling customer claims has made it incredibly easy for fraudulent buyers to take advantage of honest sellers. The alarming discrepancy in non-delivery rates between your website (1 in 2,000 orders) and Amazon (1 in 75 orders) highlights how the platform’s lenient policies are encouraging abuse.

Amazon’s “customer-first” approach, while beneficial in theory, has swung too far, leaving sellers vulnerable. The ease with which customers can claim a refund without providing credible evidence, coupled with A-to-Z Guarantee decisions almost always favoring the buyer, creates a perfect storm for fraud. Many sellers, especially small businesses, are left absorbing the losses, pushing them into financial distress or out of the marketplace entirely.

It’s also frustrating that Amazon does not adequately consider proof of delivery or even attempt to investigate before issuing refunds. The preference for the "easiest option" rather than a fair resolution shows a lack of regard for the sellers who form the backbone of their marketplace.

This situation is not just disappointing but unsustainable for many sellers. To address this, we as sellers need to:

1. Advocate for Policy Changes: Sellers should collectively push Amazon for stricter claim policies, such as requiring stronger evidence from buyers for non-delivery claims (e.g., a sworn statement or detailed explanation).

2. Improve Pricing and Unity: As you mentioned, sellers need clearer guidelines on pricing and stronger unity to present a collective voice. If we all work together, Amazon may be compelled to find a fair balance that doesn’t put sellers at an unfair disadvantage. (Trying to constantly decreasing the prices to get the buy box, at the end only customer and the platform benefits it, not the sellers)

3. Encourage Transparency: Amazon could introduce measures to track and flag suspicious customer behavior. For instance, repeated refund requests from the same buyer should trigger an investigation or at least closer scrutiny.

4. Educate Buyers: Many buyers might not realize the consequences of exploiting the system. Transparency about the impact of fraudulent claims on sellers could deter some from engaging in dishonest practices.

Ultimately, while Amazon’s commitment to customer satisfaction is understandable, they need to realize that an unchecked system undermines their marketplace’s integrity. Without meaningful change, honest sellers will continue to bear the brunt of fraud, leading to long-term damage to the platform as a whole.