Do you have a final decision letter in support of your USTPO registration? You can send all the documentation you want, but Amazon will simply enter your USTPO registration number in Google to see it is recognized. When you enter your number in google, what comes up; Amazon sees the same thing.

Registration of a brand is really a three-step process.

1. Having your brand accepted.

2. Having your product accepted to sell on the sell on the site.

3. Being accepted to sell in the category the product falls in.

Each is handled by a different team. If your product is already by sold in the real world, you will have no problem. If you are trying to start a brand on Amazon, you are in for a long up-hill battle.

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How with that said...

You will find there is no person to communicate with because Amazon expects you have completed everything necessary before applying. Amazon does not tell you how to create a brand, they only offer brands a platform to sell their brand on. Does your brand really exist in the real world before coming to Amazon to sell it or are you trying to start a brand by using the Amazon Site. That is the difference, and it is easy for Amazon to tell.

1. If your brand really exists in the real world, your products will meet all US standards for packaging (child safety warnings, metal content, made in what country, warranty info, expirations, contact info, etc......as it pertains to the item sold), have all COC's necessary on file, have GS1 registered UPC's in your business name on the product, even have MSDS's on hand in your company/brand name, just to start. Your own brand URL where customers can purchase your product line is always helpful but not necessary. In addition, it is always helpful to be able to show retailers around the country who carry your line of products. USTPO registered Trademark should not be pending, but the final determination document. When you were approved by your Liability Insurance Company, they asked for all of the same information prior to issuing the policy, so what Amazon asks for is no different.

2. Now if your brand does not exist, any one of these can cause a problem.

- Are you approved to sell in the category?

- Are you approved to sell the product?

- Your UPC does not match the GS1 data base.

- Why do you request a UPC exemption when you are a manufacturer?

- Your packaging does not meet US standards.

- Does your product have proper labeling in an easy to read format?

- The quality of your photo's need improving.

- Do you have all COC’s that may be necessary, issued from a USA based Lab.

- Do you have the final decision from USTPO attesting that your Brand is now yours.

3. This is how Amazon thinks.

When you were in High School and turned in an assignment, the teacher would review the work, and return it saying, “X, Y, and Z are missing, go fix it, turn it in again, and it will be correct”.

Now when you are in college and turn in an assignment for review, the instructor returns it and says, “it is not right, do it over”.

Can you see the difference? In High School the student is told what to do. Basically, the student has to use no internal thought process. Now in college, the student is told nothing about how to correct the situation, what may be missing, or what should be omitted. A much high thought process is required to solve the problem. This method Forces deep self-introspection before a second submission is turned in.

It is quite evident that Amazon EXPECTS and REQUIRES the Brand Seller to show they have given deep thought to the total situation before applying. As you will find out, Amazon is not going to tell you the corrections needed to be made.